Svetlana Mityakova

Svetlana Mityakova (Lana)

Head of PR at Bridge marketing
Los Angeles , United States

About me

I have a lot of experience in the field of digital PR, and also have expertise in influence marketing. In my work, I rely on the result, engage in constant self-education, attend all relevant conferences, participating in them as a participant or speaker. I closely follow the trends of the industry. In the future, I plan to expand the scope of my activities, relying on winning international festivals and creating unique projects.

1. Development and implementation of Nectarin brand promotion projects.
2. Creation and enforcement of the Agency's PR strategy.
3. Operational work with the media, including initiating publications, preparing answers to journalists' requests, writing press materials.
4. Organization of the company's participation in specialized exhibitions and conferences.
5. Creation, design and submission to agency case festivals.
6. Internal PR of the agency (holding weekly lectures "Exchange of experience," creating analytical digests for employees, conducting corporate events).
7. Organization of client events of different format.
8. Regular content content of the agency's website and social networks.
9. Development and implementation of specialties. projects for agency clients - 20th Century Fox, BMW, Loreal, Maxxium Russia, Macallan, LVMH, Imperial tobacco group, Bacardi, British American Tobacco, etc.
10. Management of PR department of 12 people.

Languages
  • English - Pro
  • Spanish - Basic
  • Russian - Native

Positions

Simple AD PR
CEO
United States
September 2019 - 2021 (1 year 4 months)
Founder of an influence marketing startup. Developing a unique platform that will help small and medium-sized businesses in a pandemic to be on the market and develop it. Assembled a team of high-class professionals, daily improving my knowledge and skills in entrepreneurship, creating communities for entrepreneurs in the United States.

Education

master's degree journalism

September 2012 - August 2015 (2 years 11 months)

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