|Agency||Red Fuse VMLY&R|
|Campaign||Smiles Always Find a Way|
|Date of First Broadcast/Publication|
|Business Sector||Oral Hygiene|
|Tagline||Smiles Always Find a Way|
|Story||Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life.|
|Managing Director||Peter Harrison|
|Global Chief Creative Officer||Fred Saldanha|
|Chief Creative Officer||Dimitri Guerassimov|
|Creative Director||Vitor Menezes|
|Creative Director||Ricardo Dolla|
|Art Director||Vitor Menezes|
|Art Director||Melanie Forster|
|Business Director||Bruno Toporovschi|
|Account Director||Sindy Ng|
|Chief Strategy Officer||Elizabeth Foord|
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