Unison - "Fair pay 4"

krow Communications

krow Communications London, United Kingdom

764

Title	Fair pay 4
Agency	krow Communications
Campaign	They Deserve More
Advertiser	Unison
Brand	Unison
Date of First Broadcast/Publication	2021 / 4
Business Sector	Unions
Tagline	Stepped down. Let down.
Story	The pandemic has highlighted the contribution that key workers make to all our lives and have shown what would be lost if they are not there. UNISON is using this sentiment to motivate people to vote for change in the forthcoming elections. ‘They Deserve More’ is built around powerful black and white imagery showing people in their workplaces undertaking some of the jobs that still needed doing during the pandemic when many of us were staying safe at home – hospital porters, care home workers and emergency responders, for example. As we observe the physical and emotional effort that these people put into their work, we are reminded of the praise the government was happy to lavish on them – and the fact it has not followed through by providing meaningful support or decent pay raises for the public sector. The campaign then urges the audience to “Vote for fair pay in the May elections.”
Media Type	Print
Designer	Ed Shore
Executive Creative Director	Annie Fox
Head of Production	Mark Coldham
Designer	Rebecca Slama
Producer	Anna Martin
Post Production	LonelyLeap