Henry Medina

Henry Medina

CEO & CCO at Ogilvy
La Paz, Bolivia

About me

Henry has a remarkable advertising career both in the fields of strategy and creativity, building brands such as Coca-Cola, Pepsi, Nestlé, Unilever, AB-Inbev, Mastercard, Bellsouth, Citibank, Microsoft, Sony, Toyota, Volkswagen, Audi, Jeep, Mercedes Benz, Burger King among other local leading brands. Henry has lead digital, ATM & BTL teams & is the first and only bolivian creative to export Coca-Cola and Sony campaigns to LATAM, the hispanic market of the USA and some asian countries.

His contribution towards placing Bolivia in the worldwide map of creativity has taken him to be the most awarded creative of his country, winning the first awards for Bolivia in festivals such as London International Advertising Awards, El Ojo de Iberoamérica, The One Show and D&AD, the most prestigious and difficult advertising festival in the world, leading the process that took Ogilvy Bolivia to be one of the three Most Innovative Agencies in the region, the most effective winning-award agency in Ogilvy network, and 7 years in a row to be the Best Agency in Bolivia.

Henry has been CEO & Creative VP at DDB Bolivia, General Creative Director at McCann Erickson Bolivia, Creative Director at Pragma Perú, starting his successful career at BBDO Perú & McCann Erickson Perú at a very young age.

Medina has been the first and only 5-times in a row Bolivian Grand Jury Member at the New York Festivals, 8 times Classic Jury Member at El Ojo de Iberoamérica, 6 times at The Effie Awards, and international speaker in Perú, Honduras, México, USA and China. Medina has also been columnist for the major newspapers in his country and Marketing and Advertising Professor at the main university in the country.

Henry has recently launched a fintech startup which has been reviewed around the world since it is the First Mobile ATM Network in the world.

He has become a benchmark in the world of creativity & innovation.

Positions

CEO & CCO
La Paz, Bolivia
December 2017 - Present (3 years 5 months)
Liderando la transición de Agencia de Publicidad a Compañía de Innovación de Marcas en una empresa creativamente dirigida con foco en la estrategia cumpliendo la función de Business Creative con el objetivo de incrementar el ROI de nuestros clientes.
Vicepresidente Creativo
La Paz, Bolivia
July 2008 - December 2017 (9 years 5 months)
Director Creativo General
La Paz, Bolivia
February 2002 - July 2008 (6 years 5 months)
Director Creativo Asociado
Lima, Peru
February 2001 - February 2002 (1 year)
Director Creativo Asociado
La Paz, Bolivia
August 1998 - February 2001 (2 years 6 months)
Redactor Senior Coca-Cola
McCann Erickson Perú
February 1997 - February 1998 (1 year)
Redactor Junior-Senior
Lima, Peru
August 1993 - February 1997 (3 years 6 months)

Education

Comunicador Social, Public Relations, Advertising, and Applied Communication

1990 - 1996 (6 years)

Comunicador Social

1990 - 1996 (6 years)

Other professional activities

PHNX 2021, Paris

Awards Jury Member

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