| Title | Baby Names |
| Agency | . |
| Campaign | Baby Names |
| Advertiser | Billboard |
| Brand | Billboard |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Newspapers, Magazines, Books |
| Story | In order to show the power of music, just look at the influence that the artist on the top of the Billboard list has upon people’s lives. We proved the power of the #1 in a very unusual way. We showed that the top artist even influenced on newborn’s names, compared to famous people from other areas, like sport and politics. For this, each ad has a “chart” shaped as baby mobile that were handmade and containing information. |
| Media Type | Outdoor/Out of Home |
| Art Director | Glauber Dorotheu |
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