Title | The Most Precious Gift |
Brief | With this beautiful animated spot, online retailer OTTO shared a simple yet powerful message: what really counts at Christmas is the time we spend with the ones we love. This film for retailer OTTO does not encourage over-consumption, but instead delivers a relevant insight during what can be a stressful time of the year. Give the most precious gift you have: time. |
Agency | HeimatTBWA\ |
Campaign | The Most Precious Gift |
Advertiser | Otto |
Brand | OTTO |
Posted | May 2017 |
Business Sector | Drugstores, Specialty Stores |
Story | OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time.The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time. |
Problem | At Christmas OTTO wants to bring across a beautiful, yet relevant messages. This year’s message is a simple yet powerful one everyone can relate to: What really counts at Christmas is the time we spend with the ones we love. |
Media Type | Television & Cinema |
Length | |
Soundtrack | Time After Time |
Creative Director | Sabina Hesse |
Creative Director | ricardo distefano |
Creative Director | Viktor Vahl |
Director | Marc Craste |