Samira Rafi

Samira Rafi

Creative Director at Boomerang
Casablanca, Morocco

About me

More than 20 years of experience in Communication and Advertising...
I am a creative multicultural: African, Moroccan and Arab
I am passionate about communication and advertising ...
and strongly committed to issues relating to major causes
(humanity, nature, children, and women)
Primarily I work as Creative Director and Head of Art for one of leading advertising agency in Casablanca.
I´ve worked for multiple clients in Morocco and abroad, including : Local Brands ,Multinational Brands, Public organizations, banking, insurance and finance sector, Humanitarian causes and NGO

I´ve been working as creative crowdsourcing for a wide range of international brands as P&G, Unilever, BIC, Duracell, Nestlé, OSCE, Pringles, Lindt, Ariel, Tide, Oral-B, Motorola, Carrefour, Ferrero Rocher, SK II, Downy,DOLE, JOY, …
My work has been recognized with awards from several platform

Other professional activities

African Cristal Media & Advertising Summit

Awards Jury Member
June 2019 - June 2019 ()

PHNX 2021, Paris

Awards Jury Member

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