I created the new role of creative director in a media agency over 13 years ago when I came to London. I believe in creative democracy - that ideas can come from anyone - and this, coupled with the discipline of creative craft is essential to business growth. My career started in the performing arts as a classical ballet dancer, moved into public relations for big fmcg brands and currently lies in creating precise innovative solutions for brands leveraging media, content and technology with multi-disciplinary teams. I've mentored & taught at the School of Communications Arts for over ten years.