Energetic and colourful person with a background in Organisational Psychology and Marketing. Beyond my position as the creative strategist, I also played the central role of English copywriter at Serviceplan. This stems from my passion for words and semantics given my active background as a performing artist and songwriter in the Belgian hip hop scene for the past 6 years. While these roles might seem to be at polar opposites for some, I am a firm believer that the two go hand in hand; strategists need to know how to write to articulate their reflections, while copywriters have to undertake research and be chameleons in order to write well about any subject. Playing the central role as the bridge between Strategy and Creativity allows me to fuse these two realms which are often working in silos.