Giacomo Pandolfini
Head of Production at Brazilian Unit
TitleLoving Touch
Agency
Campaign Loving Touch
Advertiser Beiersdorf AG
Brand Nivea
Date of First Broadcast/Publication 2022
Business Sector Skin Care
Story NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial.
Media Type Case Study
Length
Production Company
Sound Production
Global Executive Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Chief Strategy Officer
Executive Director Social and PR
Strategy Director
Global Business Lead
Account Management
Account Director
Business Director
Business Executive
Project Manager
Project Manager
Head of Production
Senior Producer
Director
CGI
Editor

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started