Samuel Niruban

Samuel Niruban

Creative Director at Sysco LABS
Colombo, Sri Lanka

About me

Fred Siebert, a producer of famous cartoons once told, to have a long career, You need to Zig, when everyone else Zags.
I took that advise to heart and never looked back.
My formal background is in finance and consulting. My passion is in art and design. I got my head around how technology
works. And now, I want to put it all together to create meaningful outcomes for businesses.
I don’t subscribe to what most consider creative. For me, being creative is to be able to see what most others miss out. At
the heart of this my practice of mix, mash and blend the unrelated, to create anew.
And creativity won’t come from specialists, consultants and the experts. Not from those whose thinking has become comfortable
and comfortablel. And definitely not from the know-it-alls.
Creativity will come from those who zig, when everyone else zags.

Current: Creative Director - Sysco LABS
Prior: Head of Experience Design - Isobar

Other professional activities

PHNX 2021

Awards Jury Member

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