Title | The Anti-Dengue Bottle Paraguay |
Agency | Kausa |
Campaign | The Anti-Dengue Bottle |
Advertiser | Pilsen |
Brand | Pilsen |
Posted | June 2019 |
Business Sector | Beers, Ciders, Lagers |
Story | Pilsen turned thousands of labels at 180 degrees to educate consumers into flipping their bottles and prevent nests of millions of larvae, intervening the production chain of the factory to create the first Anti-Dengue Bottle. |
Media Type | |
Advertising Agency | Kausa Havas |
Creative Director | Diego Gómez |
Creative Director | Horacio López |
Creative Director | Alberth Cabrera |
Photographer | Marco Bogarin |