| Title | Wheelchange Tours |
| Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
| Agency |
FCB Lisbon
|
| Campaign |
Wheelchange Tours
|
| Advertiser |
Tur4All
|
| Brand |
Wheelchange Tours
|
| Posted | November 2019 |
| Business Sector | Transport, Travel and Tourism
|
| Story | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
| Problem | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
| Media Type |
Case Study
|
| Creative Director |
edson athayde
|
| Creative Director |
Luis Silva Dias
|
| Chief Creative Officer |
edson athayde
|
| Copywriter |
edson athayde
|
| Copywriter |
Márcio Nazianzeno
|
| Art Director |
Eduardo Pastor
|
| Art Director |
Andre Santos
|
| Designer |
João Martins
|
| Production Company |
BRO cinema
|
| Director |
Mário Patrocínio
|
| Sound |
O Menino Grava
|