| Title | Cocktail |
| Agency | ARENA by Havas |
| Campaign | Drinks lie |
| Advertiser | Hyundai Perú |
| Brand | Hyundai Perú |
| Date of First Broadcast/Publication | 2022 / 3 |
| Product | Branding |
| Business Sector | Cars |
| Tagline | Drinks lie |
| Story | With the aim to raise awareness about the importance of not drinking alcohol when driving, “Drinks lie” campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol. |
| Media Type | |
| Agency | ARENA by Havas |
| Chief creative officer | Mauricio Fernández Maldonado C. |
| Creative director | Nestor Morales |
| Head of Art | Daniel Alvan |
| Lead Art Director | Manuel Salazar |
| Copywriter | Christian Blancas |
| Director of Account Management | Janis Amayo |
| PR Account Executive | Manuel Quiroz |
| Post Production | PlanB |
| Agency | ARENA by Havas |
| Chief creative officer | Mauricio Fernández Maldonado C. |
| Creative director | Nestor Morales |
| Head of Art | Daniel Alvan |
| Art Director | Manuel Salazar |
| Copywriter | Christian Blancas |
| Account Director | Janis Amayo |
| PR Account Executive | Manuel Quiroz |
| Post Production | PlanB |
More Work
SEE ALLWine
- BRAND:
- Hyundai Perú
- AGENCY:
- ARENA by Havas
Beer
- BRAND:
- Hyundai Perú
- AGENCY:
- ARENA by Havas