Paolo Boccardi

Paolo Boccardi

Digital Creative Director at VMLY&R
Milan, Italy

About me

A highly productive creative director, communication marketing and technology expert, with over 20 years of experience. Focus on Digital with a strong preference for integrated campaigns in which he can successfully use atl, digital, social, outdoor and pr, driving all his talents.

He is responsible for producing award-winning (dozens of international awards) innovative work (for client like Montblanc and Samsung) that is on time and within budget, with a unique blend of local and global experience across many different industries (from food to technology and luxury, goods).

A great partner with strong skills in strategic thinking and concept development, Paolo’s industry experience encompasses luxury goods, fashion, technology, banking, healthcare and consumer packaged goods.

He has had the privilege of partnering many global and local brands such as: Sanofi, MSD, Despar, IQOS, Montblanc, Samsung, Whirlpool, Hines (real estate), Indesit, Nestlè, Carrefour, Ferrero, Tod’s, Hugo Boss, FCA Group , Philip Morris International, Procter & Gamble, Nike, Kellogg’s, Pampero (CPG), Coca Cola, Ing Direct Bank, Max Factor, L'Oreal, Corona Beer.

He is one of the most awarded Italian Creative Director: he has won 10 Cannes Lions (3 golds, 2 silvers, 5 bronzes) plus many more awards including a gold at Lia, 2 golds at OneShow, 1 silver at the Andy Awards, 1 gold at ADC*E, 4 golds, a silver and a bronze at the Shark Kinsale, Grand Prix along with many golds at the Crystal Awards, 1 bronze at Clio, plus bronzes at Epica.

Specialities include:
- Brand development
- Digital strategy
- Creative Strategy
- Digital marketing
- Content strategy and creation
- Social media strategy and marketing
- Integrated Marketing
- TV Advertising
- Outdoor advertisng
- Technology
- Luxury goods strategy
- Digital PR stategy
- Cross-channel integrated promotional campaigns
- Creative execution stewardship
- Interaction design
- Team management
- Events ideation and execution


l creative director
Milano, Italy
February 2021 - Present (1 year 3 months)
Digital Creative Director
Milano, Italy
2015 - 2021 (6 years)
He proudly works for local and international brands like Sanofi, MSD, Alfasigma, Fuzetea, Despar, Whirlpool, Carrefour, Corona, Leffe, Nesquik, Tod’s, and many more. He leads international teams to accomplish some of the most important integrated campaigns and brand strategies. Work closely with clients and our team to drive creative and ensure implementation is aligned with strategic objectives and client needs.
Digital Creative Director
Milano, Italy
2007 - 2015 (8 years)
Paolo was the Digital Creative Director for Leo Burnett Milan. He was a partner for local and international brands like Montblanc, Fiat Group, Samsung, Nike, Kellogg's, Lindt, Infasil, Diageo, Jeep, P&G, Philip Morris International, Ing Direct, Europe Assistance.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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