| Story | Post Cereal wanted to introduce new Honeycomb snacks in a weird way, while showcasing how they are a grab and go style snack that’s fun for kids and adults. The spots featured kids launching the product from a homemade catapult, flying across multiple screens, and landing on kids’ faces. In addition to directing, I also helped develop the campaign jingle which tapped into TikTok's music usage. The end result was a combination of 16 spots used across all social media and paid media platforms. |