Oscar Solano

Oscar Solano

Creative & Digital VP at Porter Novelli
San José, Costa Rica

About me

Before assuming the role of Chief Creative Officer for Central America, Caribbean, Ecuador, and Peru for CAC PORTER NOVELLI, I worked for firms such as Madison DDB, DDB Latina, Ketchum, and independent firms such as ORSON Costa Rica and Findasense in Ecuador and Latin Center with the multinational Coca-Cola Company.

In addition to leading teams in Costa Rica, Chile, Peru, Ecuador and Colombia, as well as working with teams in Miami, Madrid, Argentina, and Mexico.

I have also worked for brands such as Heineken, Hasbro, Coca-Cola, American Express, Toyota, BMW, Mini, Red Bull, Essential Costa Rica, Lenovo, Motorola, Samsung, Walmart, Taco Bell, McDonald's, Nestlé, Bridgestone, and others. I've obtained recognition in festivals such as Effie Costa Rica, Effie Chile, Effie Latam, Ojo de Iberoamérica, Condor in Ecuador, Festival Caribe, Festival Antigua, Sabre Awards, Festival Volcán in Costa Rica, Festival Of Media, PR Week, among others.

But above all, one of the biggest challenges in my career has been the transformation and positioning of Porter Novelli's creative and digital business, breaking the status quo of being an agency only recognized for PR, and integrating more services and becoming a Data-Driven Creativity agency in just 3 years.

  • Spanish - Native
  • English - Pro


Creative & Digital Vice president
San José, Costa Rica
April 2022 - Present (2 years)
Senior Vice President of the creative, digital and innovation business, responsible for the performance of each agency for Central America, the Caribbean, and Ecuador. Leadership over the commercial operation of the cross-functional units to accomplish the business objectives of each agency's clients.
Chief Creative Officer & General Creative Director
San José, Costa Rica
July 2019 - Present (4 years 9 months)
General & executive management of the creative unit, digital team, influence marketing, strategic projects, data analytics and performance products of each agency for Central America & Caribbean. Leading the general operation of the multi-functional teams to accomplished the business objectives of each agency’s clients.
Chief Digital Officer
San José, Costa Rica
July 2018 - Present (5 years 9 months)
Head of performance division, digital business unit and Integrated Brand Strategy of Porter Novelli Central America and Caribbean Markets + Ecuador. I’m in charge of leading digital business of the company and helps to our clients in their commercial decisions, using digital data and real people behaviors. I also work with my team to create innovative & creative projects around communication (public relations, marketing, corporate communication and crisis resolutions).
Chief Integrated Strategy Officer
Madison DDB
Costa Rica
March 2017 - July 2018 (1 year 4 months)
Head of Madison DDB’s strategic planning and cultural+consumer insights unit of the communication group. Lead research, development of consumer studies, and the creation of inspire and influence strategies.
Coolhunter of latam culture. Transforming data in relevant strategies to the people and brands.
General Strategy Director
ORSON Digital Agency
Costa Rica
March 2017 - July 2018 (1 year 4 months)
Chief of Orson’s digital strategy and data department. Responsible for leading brand role digital channels, building digital communication and customer interactive experiences, creative strategies and leading the analytics results of the clients. Measure of ROI and ROAS.
Chief Creative Officer
ORSON Digital Agency
Costa Rica
January 2015 - March 2017 (2 years 2 months)
General management of the creative, digital, strategic, media planning and marketing areas of the agency. Controlling the daily operation of the multi-functional teams to accomplish the business objetives of each agency’s clients.

Leading the operation of accounts as:
Hasbro Latam (Nerf, Monopoly y Play Doh!), Renault, Quiznos, Smashburger, Teriyaki, Procomer (Esencial Costa Rica), Museos del Banco Central de Costa Rica, LAICA, FIFCO (Spik Up y Agua Cristal), BAC San José, Laboratorios Gutis, Saprissa, Romaly, Centro Cultural, Tempo, Grupo ICE, Universidad de Costa Rica, MINT, Agua Cristal (Campaing), IAFA, Grupo ICE, Red Bull.
Regional Planning Director
Costa Rica
April 2014 - January 2015 (9 months)
Worked as Divisional Social Media Planning Director for brands of Coca-Cola Company Interamerican Division in 33 markets, Central America, Caribbean, Colombia, Ecuador and Venezuela.
Content & Engagement Strategist Coca-Cola Company Ecuador
October 2013 - January 2014 (3 months)
Strategic Planning Director for Social Media & Content Engagement on the CIC Coca-Cola Company Franchise Unit Ecuador.
Head of Digital Strategy
San Jose, Costa Rica
April 2013 - October 2013 (6 months)
Before: Tribu DDB CR | Tribal Centroamérica

Coordination and management of integrated digital strategies with traditional media campaigns and new media monitoring content generation and leading creativity in interactive media and project management, working for brands at local and Central America regional level & part of Caribbean Markets:

•Purdy Motor Group (Toyota, Daihatsu, Hino)
•Florida Ice & Farm Co.
•Nestlé Central America
•Bridgestone Central America & Caribe
•Firestone Central America
•BAC | Credomatic
•American Express
•Cargill Regional
•Kativo Group (Protecto & Glidden)
•Walmart Centroamérica

Link as Digital Touch Point of Tribal DDB Latina and Social Media Lab for execution centers in Central America.

Other professional activities

PHNX 2022

Awards Jury Member

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