| Title | Behind Closed Doors |
| Agency | Grey New York |
| Campaign | Behind Closed Doors |
| Advertiser | Procter & Gamble |
| Brand | Downy |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | The 30” spot, directed by Aircastle through Rattling Stick, opens on a typical everyday scene; a man sitting in his bedroom. The story then flips, however, as bright neon light shines through the closet doors, summoning him to reach for a particular shirt. The viewer is quickly transported behind the closed doors of Downy’s playful and exciting world. |
| Philosophy | To release the ‘Unstopable’ freshness in the latest ad for fabric softener Downy, production company Townhouse and advertising agency Grey have teamed up with Nice Shoes. The creative studio provided end-to-end post production for the campaign, entitled ‘Behind closed doors’. In the spirit of Downy’s campaigns, the ad focuses on fun and exciting times. The spot brings 90s pop culture to life - from the actors’ costumes and set colours to the music used in the spot: La Bouche’s famous ‘Be My Lover’. To relay dynamism to the already vivid spot, whilst also keeping a contemporary feel, the team at Nice Shoes produced a mind-blowing CGI world that supported the extraordinary staging of the directors. In addition to VFX, the creative studio provided colour, editing and finishing for the spot. |
| Media Type | Television |
| Length | |
| Market | Hungary, Germany |
| Soundtrack | ‘Be My Lover’ La Bouche |
| Production Service Company | Angel Films Hungary |
| Post Production | Nice Shoes |
| Editor | Colin Loughlin |
| Colorist | Sal Malfitano |
| Finishing | Jason Farber |
| VFX Artist | Arthur Dorrington |
| Executive Creative Director | Harv Glazer |
| Creative Directors | Eleven |
| VFX HOP | Fred Schuler |
| VFX Coordinator | Johannes Reinhardt |
| VFX Supervisor | Maris Polis |
| CGI Supervisor | Joris van den Berg |
| 3D Artist | Gunter Freese |
| Particle Simulation | Sebastian Kowalski |
| Compositing | Michael Welz |
| Compositing | Philipp Walz |
| 2D Artist | Arjen van der Wal |
| 2D Artist | Daniel Schmidt |
| HOP | Beth Fitzpatrick |
| VFX Executive Producer | Tara Holmes |
| VFX Producer | Naomi Spiro |
| EP/Head of Sales | Chloe Sedelmaier |
| Chief Creative Officer | Justine Armour |
| Executive Creative Director | Joe Mongognia |
| Senior Copywriter | Abigail Hoeflinger |
| Art Director | Alyssa Gaddis |
| SVP Account Director | Ernesto James |
| Account Supervisor | Mackenzie Alderman |
| Account Executive | Allie Segel |
| Assistant Account Executive | Hayley Weisstuch |
| Executive Senior Planner | Tilly Scullion |
| Production Company | Townhouse |
| Chief Production Officer | James McPherson |
| Director of Production | Kim Kietz |
| VP, Integrated Producer | Lauren O’Driscoll |
| Associate Producer | Brooke Azzaro |
| Senior Business Manager | Vicky Giovanis |
| VP, Head of Talent | Natasha Howell |
| Music Producer | Kurt Steinke |
| Production Company | Rattling Stick US |
| Director | Aircastle |
| Partner / Executive Producer | Joe Biggins |
| Executive Producer | Jeff Shupe |
| Head of Production | Richard McIntosh |
| Controller | Sean Curtis |
| Line Producer | Ed Callaghan |