Melissa Vasiliev
VFX / Flame Artist at Fort York VFX
Canada
TitleGood Deeds Cup 2023
Agency
Campaign Chevrolet Good Deeds Cup
Advertiser Chevrolet
Brand Chevrolet
Date of First Broadcast/Publication 2023 / 1
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story The Chevrolet Good Deeds Cup launched its seventh and most exciting season yet, with a new challenge for young hockey players in Canada to bring determination, teamwork and sportsmanship from the rink to their communities. 
Philosophy The fully integrated campaign by Momentum Worldwide aimed to inspire Canadian minor hockey teams to do as many good deeds as they can to compete for a chance to win up to $100,000 for a charity of their choice.
Result The result of this effort was the most participation ever in the Chevrolet Good Deeds Cup’s 7 year history with over 1,000 deeds completed and drove overall program awareness increase of 7% YOY.
Media Type Television
Length
Music / Sound Design
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Designer
Copywriter
Agency Producer
Business Director
Strategy Director
Strategist
Strategist
Account Director
Account Director
Account Executive
Project Manager
Strategist
Agency
Executive Creative Director
Account Director
Account Manager
Agency Producer
Chief Creative Officer
Creative Director
Executive Agency Producer
Agency Producer
Business Affairs Manager
Production Company
Director
Executive Producer
Executive Producer
Producer
1st AD
Director of Photography (DOP)
Production Designer
Wardrobe
Hair and Makeup
VFX/Post Production
VFX Creative Director
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
CG Artist
CG Artist
Motion Graphics
Flame Artist
VFX Artist
Editing Company
Editor
Assistant Editor
Editorial Company Executive Producer
Editorial Producer
Audio Director
Audio Executive Producer
Sound Engineer
Music Composer

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