Jurjen Born

Jurjen Born

Creative Director at Stredge
Amstelveen, Netherlands

About me

Jurjen is an enthusiastic communications specialist with over 25 years of experience with leading international brands. As founding partner of Stredge Brand Introductions he is dedicated to defining and designing meaningful brands. He works as Creative Director, applying fact-based creativity, using the method of Evolutionary Branding. Jurjen prefers the role of initiator, bringing together strategic focus and creative edge. His specialties are: international brand concept development, delivering brand names, identity designs and introduction campaigns.

He worked for more than a decade with BSUR as a Copywriter and as Director of New Business Development, where he developed a profound understanding of Concepting, a method for creating brands with a purpose.

Jurjen graduated from the University of Groningen (RuG) in Law and specialized in Intellectual Property, Copyrights and Branding. During his working career he followed various marketing courses and the Agency Leadership Program (VEA).


Creative Director
Amstelveen, Netherlands
December 2008 - Present (15 years 4 months)
Stredge is a European brand introduction company for brand and product launches. Our strategic focus multiplied by cutting edge creativity results in brands with mileage. We support companies with the development of brand names and introduction platforms on a project base. We are fully organised according to the Hollywood-model and located in the heart of Amsterdam.
Copywriter & Director of Business Development
Amsterdam, Netherlands
1996 - 2008 (12 years)
Copywriter & Director of Business Development 2004 - Dec 2008
Member of board of directors igniting split up in BSUR Consulting, BSUR Agency and BSUR Factory.

Account / Client Services DirectorAccount / Client Services Director Oct 1996 - Dec 2003


Degree in Law, Specialty in Intellectual Property, Copyrights and Branding

1986 - 1993 (7 years)

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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