VP and Chief Strategy Officer at BBDO Mexico, Marco Dávila is a Creative Planner with a wide experience developing succesful strategies and strong campaign ideas for leading brands in local and international agencies. He leads the departments of Planning and CBI, and has helped BBDO Mexico reach its status as one of the most strategic and effective agencies in Mexico and the region.
"I've always believed that planners should consider ourselves creatives. Copywriters work with words. Art Directors work with images. We, planners, work with information- regarldess if it comes in the form of data, art, literature, pop culture, life experience or a mix of all."
What else can it be said about him? He's a voracious reader, a football nerd who still plays saturday league soccer at a decent level, and a person who puts his family above anything else.
Likes Gustavo Cerati, Nina Simone, Bowie, Manic Street Preachers, The Smiths and more recently Yard Act.