Marco  Dávila Ocampo

Marco Dávila Ocampo

VP Strategy at BBDO MX
México, Mexico

About me

VP and Chief Strategy Officer at BBDO Mexico, Marco Dávila is a Creative Planner with a wide experience developing succesful strategies and strong campaign ideas for leading brands in local and international agencies. He leads the departments of Planning and CBI, and has helped BBDO Mexico reach its status as one of the most strategic and effective agencies in Mexico and the region.

"I've always believed that planners should consider ourselves creatives. Copywriters work with words. Art Directors work with images. We, planners, work with information- regarldess if it comes in the form of data, art, literature, pop culture, life experience or a mix of all."

What else can it be said about him? He's a voracious reader, a football nerd who still plays saturday league soccer at a decent level, and a person who puts his family above anything else.

Likes Gustavo Cerati, Nina Simone, Bowie, Manic Street Preachers, The Smiths and more recently Yard Act.

Positions

VP Chief Strategy Officer
Mexico City, Mexico
April 2014 - Present (8 years 6 months)
I lead the Strategy Department, composed of Planning + CBI, in one of the most effective agencies in Mexico: BBDO. Under my watch the Strategy Department has developed 15 Effie winning strategies in the last 6 years. I Began my career as a creative so I know how to develop simple, precise and useful strategies. I believe that information and data, not opinions, are the bedrock for every strategy, and understand how useless they can be if they're not transformed onto powerful insights which inspire creative solutions that drive results.

Education

History

January 2003 - July 2004 (1 year 6 months)

PH in Communication Studies

January 1994 - January 1998 (4 years)

Other professional activities

International ECHO Awards Competition, New York

Awards Jury Member
November 2022 - December 2022 (1 month)

Echo Latam Awards

Awards Jury Member
October 2022 - December 2022 (2 months)

University of Planning

Coaching
June 2021 - Present (1 year 4 months)

Effies Mexico

Awards Jury Member
April 2018 - August 2022 (4 years 4 months)

Círculo Creativo México

Awards Jury Member
January 2018 - January 2018 ()

PHNX 2022

Awards Jury Member

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