I have more than two decades of experience in journalism, public relations and marketing communications. I started my journalistic career in the economy section of the Slovenian daily newspaper Dnevnik, and then shifted to public relations and marketing communications at the Slovenian book publisher Mladinska knjiga where I have been combining my greatest passions – (copy)writing, magazine editing and reading books. However, the journalistic call was louder and in 2008 I have joined Medijski partner, publisher of Marketing Magazin, first as a journalist, then executive editor of the magazine. Since 2019, I have been its editor-in-chief.
I have graduated in marketing at the Faculty of Economics in Ljubljana, Slovenia, and obtained a master's degree in marketing from the Faculty of Economics and Business in Maribor, Slovenia.