DSF 2013 - "The Best Times"

TBWA\RAAD

TBWA\RAAD Dubai, United Arab Emirates

5714

Brand: DSF 2013
Country: United Arab Emirates

Advertiser: Dubai Shopping Festival

Title	The Best Times
Agency	TBWA\RAAD
Campaign	The best times
Advertiser	Dubai Shopping Festival
Brand	DSF 2013
Date of First Broadcast/Publication	2012 / 11
Business Sector	Trade Shows, Events & Festivals
Tagline	Dubai at its best
Story	The Dubai Shopping Festival kicks off on January 3rd 2013 and the festival has just launched a new distinct and powerful film for the event. The film was directed by Melanie Bridge who is well known for her visually rich and innovative spots. Melanie worked with Dubai based agency TBWA/RAAD and production company City Films to create this emotional and visually pleasing film. The film takes viewers on a journey of Dubai in a way that has never been explored before. Says Melanie Bridge “I always go crazy taking photos when I land in a new country as everything seems so beautiful and different, yet after a while your eyes can become jaded and you stop seeing the beauty. So I made a conscious choice to build the ad around all the things I found amazing in those first couple of days - the fresh perspective of a New Zealand girl straight off the plane. People in Dubai were surprised by the ad, it reawakened the beauty of Dubai for them too”.
Media Type	Television & Cinema
Soundtrack	Pete Jones
Director	Melanie Bridge
Production Company Producer	Claire Davidson
Production Company Producer	Joyce Hadife
Director of Photography (DOP)	Danny Rhulmann
Agency Producer	Jessica Abi Nassif
Agency Producer	Rouba Asmar
Associate Creative Director	Bassam Doss
Associate Creative Director	Deger Ozkan Cotelioglu
Associate Creative Director	Associate Creative Director: Guido Pecego
Executive Creative Director	Martin Lever
Video Editor	David Zavadescu