Felicitas Olschewski

Felicitas Olschewski

Head of Digital EMEA at Edelman
Amsterdam, Netherlands

About me

Felicitas Olschewski is the Head of Digital EMEA, based in Amsterdam, NL. Originally from Germany, Felicitas brings an international footprint and a vast experience across digital, strategy, product-and service innovation and creative in areas of digital experience, marketing and business transformation, both agency side (such as TBWA, DDB & Tribal, DentsuACHTUNG!,72andSunny) and corporate business experience, at adidas.

Felicitas has worked and led teams across 360 integrated brand communication, design strategy and digital innovation for Global, China and EMEA brands across sport, fashion, retail, sustainability and tech such as Apple, Google, Youtube, eBay, C&A, Samsung, Heineken, Volkswagen, Vodafone and most recently, Adidas, where she drove the company’s 2025 strategic business plan for Digital Experience and built hybrid teams across locations and timezones.

Felicitas holds executive education and training in Innovation Management from Central Saint Martins, UAL London, Business Acumen at Harvard Business School as well as Creative Marketing & Communications in Munich and speaks multiple languages. She is also in the process of finalising a study at the M.I.T. Massachusetts Institute of Technology Media Lab around Cryptocurrencies.


Creative Director
Amsterdam, Netherlands
July 2017 - Present (4 years 10 months)

72andSunny creates cultural impact on behalf of brands. The company is recognised as the Drum’s agency of the year 2015, one of Fast Company’s most innovative companies in 2016, two times winner of ‘Agency of the Year for AdAge and AdWeek and amongst the '25 places creatives would kill to work for' 2016. With offices in Los Angeles, Amsterdam and New York, 72andSunny’s services include Activision, adidas, Axe, Carlsberg, ESPN, Google, Samsung, Smirnoff, Sonos, Target, Tillamook and truth.
Clients: eBay, adidas.
adidas FUTURE team, Innovation Strategy
October 2017 - February 2018 (4 months)
The FUTURE team is the innovation team of adidas. A collaborative group of dedicated teams focused on products, processes and business model innovation, driven to create the best for the athlete and shaping the future of sport.

Major tasks:
• Working in the Innovation Management team
• Innovation Strategy from research into project work
• Business Model Innovation
• Workshops & Design Sprints
• Product and Service Design
Associate Creative Director
Amsterdam, Netherlands
July 2015 - June 2017 (1 year 11 months)
Amsterdam, Netherlands
June 2014 - June 2015 (1 year)
Amstelveen, Netherlands
October 2013 - June 2014 (8 months)
DDB&Tribal is one of the world's leading agency networks. The Amsterdam dependence creates famous work for adidas, KLM, Heineken and McDonald’s and is one of the leading communication agencies globally.
Clients: Working on international business of DDB & Tribal clients such as KLM, TomTom, adidas, C&A, Heineken and Volkswagen as well as new business pitches.

Major tasks:
• Digital and interactive campaigns for European markets
• English concept and copywriting on all international clients
• Senior lead and responsibilities on campaign production processes
Editorial Writer
Freunde von Freunden
2011 - 2014 (3 years)
International magazine and blog FreundevonFreunden portrays people of diverse creative and cultural backgrounds in their homes.
The German initiative portrays leading thinkers, designers, and innovators. FvF has partnership agreements with Die Zeit, Vitra and a serious of international magazines.
Creative Writer
Amsterdam, Netherlands
2011 - 2013 (2 years)
ACHTUNG! is a creative agency for the digital age, awarded 3x digital agency of the Netherlands. The agency’s competence is to create stories for brands and invite consumers to make them their own stories by allowing them to interact with the story in a digital experience.
Clients: 3FM, Chocomel, O’Neill, Skoda, Volkswagen Nederland, Vodafone Nederland, Frisland Campina, StopAidsNow! and other project based clients

Major tasks:
• Creating big brand stories and experiences in social, online and interactive media
• Consumer involved campaigns
• working in both english and dutch written language
Berlin, Germany
2009 - 2011 (2 years)


Degree NameMaster of Arts (MA) (2018) - Innovation Management GradeA

2016 - 2018 (2 years)
Other activities and societies: Central Saint Martins MA Innovation Management recognises the growing demand for creative, collaborative practitioners with an understanding of business, design and culture, whose role is not to deliver products or services but rather to identify and verify opportunity. Where MBA and design management programmes analyse problems, this postgraduate course deploys connective and creative approaches to managing innovation in order to synthesise opportunities.

Other professional activities

PHNX 2022

Awards Jury Member

Similar Talent

Mike Jefferies
Head of Business Development EMEA
Ailsa Lochrie
Head of EMEA Operations
Claire Billings
VP Head of Marketing EMEA
Nicole Parkinson
Head of Marketing, EMEA
Keir Mather
Head of Client Services EMEA
Jon Williams
Chief Digital Officer Grey EMEA
Grey Group EMEA
John Wright
Head of Strategic Business Development, EMEA
McCann Erickson
Justin Vir
Head of Digital
Havas London

Create a free Talent profile and become a member of AdForum

Get Started