Julio Alanís
Creative Director at Freelance
Mexico City Area, Mexico, Mexico
TitleGatorade Presents: Unstoppable feat Hirving Lozano
Advertiser Gatorade
Brand Gatorade
Date of First Broadcast/Publication 2019 / 1
Story This was an interesting project, through the arrival of the Mexican soccer player Hirving Lozano to the Italian club Napoli FC, Gatorade wanted to communicate that it is the best hydration option on the pitch. So, using the concept “Keep Sweating” we found some truths about football and Chucky's life and we tell his story.

"Chuky" has the ability to make sweat who stands in front of him. His fast rise has shown that no one can stop him. Yep, you can corroborate that by watching its matches. That's why we created with Gatorade MX this short film when Lozano started a new challenge in Napoli. We show his story since he was a gifted child, his first steps in Mexico to becoming an international football player. Enjoy it!
Creative Director
Art Director

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