Claudia Bayer

Claudia Bayer

Editor in Chief at New Business Verlag GmbH & Co.KG
Hamburg, Germany

About me

As a graduate industrial engineer specializing in marketing, I concentrated entirely on writing at the end of the 1990s. Since then, I have been working as a specialist journalist for marketing and creation/campaigns and was editor in chief of the campaign magazine Fischer's Archiv for over 15 years. After a three-year temporary stint as an editor at the trade title Meedia, I took over as editor in chief of the marketing trade magazine new business in summer 2023.

For more than 20 years, 15 of them as editor-in-chief of the campaign magazine Fischer's Archiv, I have been writing what I hope are exciting, and in any case profound, stories on the topics of marketing, advertising and creation.

One of the topics I strongly advocate is Female Empowering. To be able to make a difference here, to make people aware and, above all, to be able to work on making advertising more effective beyond the classic KPI analyses is what drives me. There is still a lot to do here!

Languages
  • German - Native
  • English - Pro

Positions

Editor in Chief
new business
Germany
August 2023 - Present (8 months)
Freelance Editor
Hamburg
Germany
July 2023 - Present (9 months)
I am available to editorial offices, agencies and companies for articles, internal and external communications and strategic communications planning. My focus is on marketing, creation, sustainability, diversity and female empowerment. My strength is to think one step further and to leave the comfort zone - but always in the sense of the client.
Redakteurin
MEEDIA
Germany
2020 - May 2023 (3 years 4 months)

Other professional activities

Max Award (Deutscher Dialogmarketing Verband)

Awards Jury Member
2021 - Present (3 years 3 months)

Deutsche Werbefilmpreis, Hamburg

Awards Jury Member
2021 - Present (3 years 3 months)
Jury der Fachredakteure

Epica Awards, Paris

Awards Jury Member
2020 - Present (4 years 3 months)

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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