Jules Cabigon

Jules Cabigon

Creative Lead at MullenLoweTreyna
Cebu, Philippines

About me

Jules is a graduate of Legal Management from the Ateneo de Manila University who decided to leave the legal profession behind and pursue a career in advertising, against his parents’ wishes.

Since then, he has been deeply immersed in the various disciplines of advertising, mainly Customer Relationship Management (CRM), traditional Above-The-Line, and Digital.

In the 10+ years as a practitioner, he has handled a variety of clients ranging from cosmetics, telcos, FMCGs, 4-star hotels, even agricultural products. Along the way, he has won international (Caples) and local awards (Boomerang, Araw, Anvil) for his work with his teams.

A copy- and concept-based Creative at the core, Jules firmly believes in the power of ideas, and how even the simplest ones can change the world.

Portfolio links will be provided as requested.

  • Tagalog - Native
  • English - Pro
  • Cebuano - Native


Creative Lead
Manila, Philippines
January 2024 - Present (4 months)
Leading a team handling pharma, tech, FMCG
Group Creative Director
Xiklab Digital Inc.
August 2019 - January 2024 (4 years 5 months)
Led a team handling FMCG, pharma, tech, and finance
Creative Director
mobext Philippines
May 2017 - July 2019 (2 years 2 months)
Led the Creative team handling FMCG, pharma, tech, and finance
Creative Director
Makati, Philippines
September 2015 - April 2017 (1 year 7 months)
Led the digital Creative team handling HORECA, telco, FMCG
Creative Director
movent Inc.
July 2013 - September 2015 (2 years 2 months)
Led the then Creative arm of Group M Philippines, handling tech, finance, FMCG, telco
Associate Creative Director
netbooster asia
April 2012 - July 2013 (1 year 3 months)
Led the team handling telco, FMCG
Senior Copywriter
netbooster asia
February 2010 - April 2012 (2 years 2 months)
Wrote for telco, FMCG
Senior Copywriter
Cebu City, Philippines
September 2006 - February 2010 (3 years 5 months)
Wrote for HORECA, Agricultural, and FMCG clients
BCD Pinpoint
May 2003 - August 2006 (3 years 3 months)
Wrote for FMCG, restaurants, and NGOs


Bachelor of Science in Legal Management

June 1999 - March 2003 (3 years 9 months)
Wanted to be lawyer. Was told to write in legalese, refused to do it. Finished the degree anyway. Discovered advertising during an internship.

High School

June 1995 - March 1999 (3 years 9 months)
Got on on a scholarship - free tuition and books! The payoff: Research, Advanced Research, Chemistry, Advanced Chemistry, Biology, Advanced Biology, Agriculture

Other professional activities

Certified Digital Marketing Program

January 2018 - December 2018 (11 months)
Taught a course on Social Media Content

PHNX 2024

Awards Jury Member

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