Johan Dannemann
Stockholm, Sweden
TitleWho cares?
Campaign Who cares?
Advertiser Swedish Armed Forces
Brand Swedish Armed Forces
Business Sector State Employment, Forces & Police Recruitment
Tagline A person will stay locked up until replaced
Story The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave.
Media Type Case Study
Creative Director
Creative Director
Art Director
Art Director
Account Director
Business Director
Web Producer
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Digital Artist
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Production Company

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