David Guerrero
Chairman / CCO at BBDO Guerrero
Makati City, Philippines
TitleGunshot
Agency
Campaign Gunshot
Advertiser Philippine Cancer Society
Brand Philippine Cancer Society
PostedMay 2004
Product Anti Smoking Campaign
Business Sector Public Safety, Health & Hygiene
Tagline If you smoke, you are killing yourself
Story A man lighting up a cigarette whose head suddenly explodes after taking a hit. Supers: If you smoke, you kil yourself.
Philosophy Strongly associate smoking with death of suicide.
Problem 55 Filipinos die everyday from tobacco related illness. But awareness of the dangers of smoking remains low.
Media Type Television
Length
Market Philippines
Executive Creative Director
Art Director
Copywriter

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