Title | Gunshot |
Agency | BBDO Guerrero |
Campaign | Gunshot |
Advertiser | Philippine Cancer Society |
Brand | Philippine Cancer Society |
Posted | May 2004 |
Product | Anti Smoking Campaign |
Business Sector | Public Safety, Health & Hygiene |
Tagline | If you smoke, you are killing yourself |
Story | A man lighting up a cigarette whose head suddenly explodes after taking a hit. Supers: If you smoke, you kil yourself. |
Philosophy | Strongly associate smoking with death of suicide. |
Problem | 55 Filipinos die everyday from tobacco related illness. But awareness of the dangers of smoking remains low. |
Media Type | Television |
Length | |
Market | Philippines |
Executive Creative Director | David Guerrero |
Art Director | Tony Wiliams |
Copywriter | Kevin Pereira |