Umesh Shrikhande

ARMED WITH A BACHELOR’S DEGREE IN SOCIOLOGY AND ECONOMICS FROM THE ELPHINSTONE COLLEGE BOMBAY AND AN MBA FROM THE JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES, UMESH HAS WORKED WITH A PLETHORA OF BIG NAMES LIKE VOLTAS, LINTAS, EURO RSCG, LEMON. FOLLOWED BY BEING A CEO OF CONTRACT FOR 4 YEARS.AT TAPROOT UMESH HAS BEEN RESPONSIBLE FOR BUILDING A STRONG ACCOUNT MANAGEMENT AND STRATEGIC PLANNING FUNCTION, WHILE INSTILLING A RESULT-ORIENTED CULTURE. IT IS THANKS TO HIM THAT MANY PROCESS-DRIVEN RETAINER CLIENTS ARE NOW WITH TAPROOT. AT THE SAME TIME HE HAS FOSTERED OUR STRONG CREATIVE CREDENTIALS AND TRACK RECORD.UMESH IS A FIRMLY BELIEVES OF 'CULTURE EATS STRATEGY FOR BREAKFAST’ AND HE HAS INSTITUTIONALISED THE TAPROOT CULTURE OF BEING COLLABORATIVE, HUMANE, RESPONSIVE AND VALUE-BASED.HE’S BEEN INSTRUMENTAL IN PLANNING AND IMPLEMENTATION OF BRAND STRATEGIES FOR BAJAJ AUTO, UNILEVER, CADBURY, ASIAN PAINTS, CASTROL, HEINZ, KOTAK MAHINDRA, BBC WORLD, WALT DISNEY, HSBC, SHOPPERS’ STOP, NIIT AND EDELWEISS AMONG OTHERS.HE’S A JURY MEMBER FOR THE ABBY AND EFFIE AWARDS. EXECUTIVE COMMITTEE MEMBER OF THE AAAI, A MEMBER OF THE CII NATIONAL COMMITTEE ON RETAIL 2012-2013, A MEMBER OF THE CONSUMER COMPLAINTS COUNCIL OF ASCI MANCOM MEMBER OF THE AD CLUB OF BOMBAY AND A GUEST FACULTY AT THE JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES.