Title | Legacy/Hero |
Agency | Brainchild Creative |
Campaign | Flex Your Power - Flex Your Power |
Advertiser | Flex Your Power |
Brand | Flex Your Power |
Posted | February 2008 |
Product | Non Profit Organization |
Business Sector | Environmental & Animal Issues |
Tagline | Choose toe save energy. |
Story | If we dont reduce energy consumption today, the generations of tomorrow will live with the consequences. This message is conveyed via beautifully lensed montage sequences of solitary children at play alongside TV sets carrying the faces and voices of a not-too-distant future. The TVs, which appear in living rooms and more unusual locales, like partially submerged in a lake, or as a miniature inside a dollhouse--screen the video wills of adults leaving behind floods, global warming and other man-induced natural disasters, to their progeny. The spots end with the adults vowing to take responsibility for the California they leave their children. The Flexyourpower.org URL and a title card with an energy efficiency tip, closes the PSA. |
Media Type | Television |
Length | |
Market | United States |
Sound Design Company | One Union Recording |
Post Production | Methodstudios |
Editor | Bob Frisk |
Sound Design Company | Andy Greenberg |
Creative Director | jef Loeb |
Account Director | Deborah Notestein Loeb |
Art Director | David Swope |
Director of Photography (DOP) | John Toon |
Agency Producer | Annie Uzdavinis |
Graphic Designer | Bobby Van Dyke |
Editing Company | Phoenix Editorial & Designs |
Animation Effects | Phoenix Editorial & Designs |
Executive Producer | Don Block |
Executive Producer | Rich Carter |