jef Loeb
Creative Director & Writer at Brainchild Creative
San Francisco, United States
TitleLegacy/Hero
Agency
Campaign Flex Your Power - Flex Your Power
Advertiser Flex Your Power
Brand Flex Your Power
PostedFebruary 2008
Product Non Profit Organization
Business Sector Environmental & Animal Issues
Tagline Choose toe save energy.
Story If we don’t reduce energy consumption today, the generations of tomorrow will live with the consequences. This message is conveyed via beautifully lensed montage sequences of solitary children at play alongside TV sets carrying the faces and voices of a not-too-distant future. The TVs, which appear in living rooms and more unusual locales, like partially submerged in a lake, or as a miniature inside a dollhouse--screen the video wills of adults leaving behind floods, global warming and other man-induced natural disasters, to their progeny. The spots end with the adults vowing to take responsibility for the California they leave their children. The Flexyourpower.org URL and a title card with an energy efficiency tip, closes the PSA.
Media Type Television
Length
Market United States
Sound Design Company
Post Production
Editor
Sound Design Company
Creative Director
Account Director
Art Director
Director of Photography (DOP)
Agency Producer
Graphic Designer
Editing Company
Animation Effects
Executive Producer
Executive Producer

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