| Title | Blow Your Own Bubble |
| Agency | North Castle Partners Advertising |
| Campaign | Blow Your Own Bubble |
| Advertiser | LifeSavers Company |
| Brand | Bubble Yum Bubble Gum |
| Posted | April 2000 |
| Product | Chewing gum |
| Business Sector | Chewing-Gum |
| Tagline | Blow Your Own Bubble |
| Story | Objective: Our fundamental advertising objective is to heighten awareness and purchase of Bubble Yum by distinguishing the brand from its largest competitor, Bubblicious. We did this by developing a brand platform based on teens' desire to express their individuality. In 1998 a television campaign was launched featuring "punked" out, rebellious duck urging teens to "blow your own bubble." The objective for the print campaign was to extend the success of the television campaign and the visibility of our brand icon by introducing him to new mediums. Creative Solution: After two years of TV fame, the "spokesduck" infiltrates all aspects of Bubble Yum marketing, including a new print effort. Building upon the foundation of "individuality," this punk duck struts his stuff, "blows his own bubble," and blows a few "conforming" ducks out of his way! Through print we were able to place our spokesduck in new situations to refresh the campaign and draw-in teen consumers through their favorite magazines. We are thus extending our reach and establishing Bubble Yum duck in teens' consciousness. The intent is to translate this growing awareness of the Bubble Yum duck and his message of individuality into preference over Bubblicious at the point of purchase. |
| Media Type | Magazine |
| Market | United States |
| Copywriter | Doug Tenaglia |
| Art Director | Ed McCabe |
| Illustrator | Roger Huyssen |
| Creative Director | Jonathan Iafeliece |
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