Title | Whales |
Agency | North Castle Partners Advertising |
Campaign | What About Me? |
Advertiser | Big Brothers Big Sisters |
Brand | Big Brothers Big Sisters |
Posted | May 2001 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | To create awareness for Big Brother / Big Sisters and to let potential mentors know that there is a waiting list of kids eager to be matched with a Big Brother or Big Sister. |
Philosophy | The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. |
Media Type | |
Market | United States |
Creative Director | Steven Garbett |
Creative Director | Steve Mark |
Copywriter | Doug Tenaglia |
Art Director | Ed McCabe |
Illustrator | Roger Huyssen |