| Title | #metoo |
| Brief | The Metoo-movement has made enormous changes in attitudes when it comes to sexual harassment and violence in workplaces and other areas. But sexual abuse is unfortunately not only a part of adult and working life. In Sweden, it is estimated that one in five children is a victim of sexual abuse. It happens in homes, preschools and schools, yet very little is said about the vulnerable position of children. To raise the question we used the enormously spread #metoo – but written by a child. We need to break the silence about this too. |
| Agency |
King
|
| Campaign |
#metoo
|
| Advertiser |
World Childhood Foundation
|
| Brand |
Childhood Foundation
|
| Posted | November 2018 |
| Business Sector | Charities, Foundations, Volunteers
|
| Story | Childhood Foundations vision is to have a world where all children are free from violence, sexual abuse and exploitation. Childhood acts as a liaison between donors and community-based organizations and is currently supporting over 100 projects in 17 countries. |
| Media Type |
Print
|
| Creative Director |
Frank Hollingworth
|
| Copywriter |
Hedvig Hagwall Bruckner
|
| Art Director |
Linnéa Gardefjord
|
| Account Supervisor |
Sunit Mehrotra
|
| Account Director |
Pernilla Berg
|
| Account Manager |
Lena Ivarsson
|
