| Title | Brussel Sprouts |
| Agency | FCB London |
| Campaign | Waitrose Campaign |
| Advertiser | Waitrose Ltd |
| Brand | Waitrose |
| Posted | February 2001 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Media Type | |
| Market | United Kingdom |
| Copywriter | Jason Andrews |
| Photographer | Sandra Lousada |
| Creative Director | Chris O'Shea |
| Creative Director | Ken Hoggins |
| Copywriter | Kevin MacMillan |
| Advertising Manager | Amanda Bindon |