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1
Corona X Parley - Oceans Week
This is Living!
| Title | Oceans Week |
| Brief | To raise awareness of marine plastic pollution, Corona hijacked its own global brand platform. The slogan ‘This is Living’ became ‘This is Living?’ and idyllic beach images were littered with plastic. The hijack continued on the brand’s Instagram posts. Special billboards were exhibited in the heart of London, Australia, Dominican Republic and Colombia, showcasing enormous waves of actual plastic waste. As a result, Corona was the most talked about brand during Oceans Week. |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | Oceans Week |
| Advertiser | AB Inbev |
| Brand | Corona X Parley |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | M..k B....th Subscribers Only |
| Executive Creative Director | E..c Q....oy Subscribers Only |
| Creative Director | A...ro So.....or Subscribers Only |
| Art Director | V...o V....te Subscribers Only |
| Art Director | D..n P...ey Subscribers Only |
| Copywriter | T..y M...e Subscribers Only |
| Production Company Producer | S...n Wi.....nk Subscribers Only |
| Production Company Producer | H..d .f D....al D...gn Subscribers Only |
| Account Planner | M...a C...ea Subscribers Only |
| Communications Planner | H....ry H...h Subscribers Only |
| Digital Strategy | F....ie Y...g Subscribers Only |
| Digital Strategist | A..a C..n Subscribers Only |
| Account Director | Co....ey T...l Subscribers Only |
| Account Director | W..l H..t Subscribers Only |
| Account Executive | T...as Mi....lt Subscribers Only |
| Art Buyer | N....ke R...rs Subscribers Only |
| Art Buyer | S...ey P....en Subscribers Only |
| Studio Artist | ..a R...ro Subscribers Only |
| Project Manager | G..i M....ra Subscribers Only |
| Business Affairs | M....el G...es Subscribers Only |
2
Sol Beer - Taste The Sun
Find your seat in the Sun
| Title | Taste The Sun |
| Campaign | Taste the Sun |
| Advertiser | Heineken |
| Brand | Sol Beer |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Digital |
| Length | |
| Market | Subscribers Only |
3
The Famous Grouse - Smooth Snake
Grouse makes it smooth
| Title | Smooth Snake |
| Agency | The Leith Agency |
| Campaign | Smooth Snake |
| Advertiser | The Edrington Group |
| Brand | The Famous Grouse |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Marketing Director | S..y S...h Subscribers Only |
| Global Marketing Manager | Y...ne Wh.....use Subscribers Only |
| Creative Strategy | L...h L...on Subscribers Only |
| Deputy Creative Director | C...s W...on Subscribers Only |
| Art Director | R...s We.....urn Subscribers Only |
| Associate Planning Director | Vi....ia M...e Subscribers Only |
| Group Account Director | R....rd T....on Subscribers Only |
| Account Manager | Ch.....te M...an Subscribers Only |
| Producer | F...er H...er Subscribers Only |
| Production Company | F...nt pr......ons Subscribers Only |
| Director | ..n C...g Subscribers Only |
| Producer | L...a Mc.....ter Subscribers Only |
4
The Stag - The World's Most Elusive Wine Bar
Rediscover the wilderness
| Title | The World's Most Elusive Wine Bar |
| Agency | J. Walter Thompson Melbourne |
| Campaign | The World's Most Elusive Wine Bar |
| Advertiser | St Huberts |
| Brand | The Stag |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| More Information | Subscribers Only |
| Director/Photographer | L...er J...s Subscribers Only |
5
Asahi - Enter Asahi
The most protected bottle in the world
| Title | Enter Asahi |
| Agency | The Monkeys |
| Campaign | Asahi Super Dry |
| Advertiser | Asahi Beverages |
| Brand | Asahi |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Editing Company | The Butchery |
| General Manager | M....el E....ds Subscribers Only |
| Group Category Manager | ..m B....lo Subscribers Only |
| Marketing Manager | M....el V....en Subscribers Only |
| Chief Executive Officer (CEO) | P..l Mc....an Subscribers Only |
| Chief Creative Officer | ..t K...h Subscribers Only |
| Creative Director | W...e C...g Subscribers Only |
| Art Director | ..e S...ey Subscribers Only |
| Copywriter | ..t K...h Subscribers Only |
| Copywriter | W...e C...g Subscribers Only |
| Copywriter | H..h G...ey Subscribers Only |
| Designer | J..s R...ey Subscribers Only |
| Head of Strategy | M..e D....as Subscribers Only |
| Head of Production | R....ca Ja....ki Subscribers Only |
| Production Coordinator | An.....ree S....on Subscribers Only |
| Group Content Director | ..e L....es Subscribers Only |
| Content Director | N...n Ar.....lam Subscribers Only |
| Content Executive | A...n C...ow Subscribers Only |
| Production Company | .n ..e T....et Subscribers Only |
| Director | M...o Pr....ni Subscribers Only |
| Executive Producer | Ge.....�ve T....et Subscribers Only |
| Producer | N..k S....ns Subscribers Only |
| Director of Photography (DOP) | S...an D...io Subscribers Only |
| Production Designer | M....el I...no Subscribers Only |
| Costume | J...na ..e P..k Subscribers Only |
| Post Production | A....fx Subscribers Only |
| VFX Supervisor | D...d E....ds Subscribers Only |
| VFX Executive Producer | T...ne Es....an Subscribers Only |
| VFX Producer | Ad....na S...os Subscribers Only |
| Colorist | E..l Ra....ty Subscribers Only |
| Sound Designer | P..l .e C....ur Subscribers Only |
| Sound Design Company | N...n S....os Subscribers Only |
| Music | L...l ..o M...c Subscribers Only |
| Editor | ..n ..e Subscribers Only |
EDITOR'S PICK
+1
Mother - Askmother.com
How do you launch a deeper kind of rosé?
| Title | Askmother.com |
| Agency | JOAN Creative |
| Campaign | Mother |
| Advertiser | Mother |
| Brand | Mother |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
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