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The best ad campaigns in health and beauty categories this month from around the world
1
CTPP - Big Tobacco's Fantasyland
Duncan Channon debunks the misinformation pushed by the tobacco industry around vaping through a dreamy spot, immersing viewers in 'Big Tobacco's Fantasyland'.
| Title | Big Tobacco's Fantasyland |
| Agency | Duncan Channon |
| Campaign | Big Tobacco's Fantasyland |
| Advertiser | The California Tobacco Prevention Program |
| Brand | CTPP |
| Posted | September 2023 |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
2
Every Man Jack - Them Beardles
A catchy little tune from Every Man Jack, educating viewers on proper beard care!
| Title | Them Beardles |
| Agency | Party Land |
| Campaign | Them Beardles |
| Advertiser | Every Man Jack |
| Brand | Every Man Jack |
| Posted | September 2023 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Television |
| Length |
3
Pogo Automatic - You're Good to Pogo: Bathroom
Cutwater's comical new campaign for Pogo shows that the days of hiding in awkward places to check your glucose are over!
| Title | You're Good to Pogo: Bathroom |
| Agency | Cutwater |
| Campaign | You’re Good to Pogo |
| Advertiser | Intuity Medical |
| Brand | Pogo Automatic |
| Date of First Broadcast/Publication | |
| Business Sector | Medical Equipment |
| Story | Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign. The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®. |
| Media Type | Television |
| Length | |
| Agency | Cutwater |
| Founder | Chuck McBride |
| Chief Creative Officer | Chuck McBride |
| Principal | Christian Hughes |
| President | Christian Hughes |
| Art Director | Alexandra Ebright |
| Head of Media | Lizzy Ryan |
| Communication | Lizzy Ryan |
| Group Account Director | Matt Allen |
| Project Manager | Ana Elejalde |
| Production | Hungry Man |
| Director | Hank Perlman |
| Executive Producer | Caleb Dewart |
| Managing Partner | Caleb Dewart |
| Head of Production | Franchesca McDowell |
| Producer | Matt O Brian |
| Director of Photography (DOP) | Adam Beckman |
| Production Designer | Latisha Duarte |
| Editorial | Hungry Man |
| Editor | Mike Feldman |
| Post | Brickyard VFX |
| Special Effects / VFX | Brickyard VFX |
| Lead VFX | Sean McLean |
| Producer | Ellen Schmitt |
| Post | Royal Muster |
| Colorization | Royal Muster |
| Executive Producer | Thatcher Peterson |
| Colorist | Gregory Reese |
| Post | Lime Studios |
| Mix | Lime Studios |
| Mixer | Tom Paolantonio |
| VP of Marketing | Dave Yamauchi |
| Creative Consultant | Tamara Bayne |
| Senior Director | Praveen Chopra |
| Marketing Manager | Bridgett Marion |
| Director Customer Experience | Kim Panos |
| Creative Director | Amy Su |
| Copywriter | Mike Ennen |
| Scenic Designer | Patrick Nelson |
| Art Director | Emma Shepler |
| Executive Producer | Doug Stivers |
| Strategist | Uma Mantravadi |
| Director of Creative Operations | Viktor Torbjörnsen |
| Director of Social Strategy | Justin Juul |
| Social Media Project Manager | Juliana Rios |
| Head of Social Media | Joseph Gudino |
| Media Strategist | Gavin Faucette |
| Account Director | Grace Fiset |
| Account Executive | Justin Koerner |
| Special Effects / VFX | Brody McLean |
4
Lancôme x Louvre - Beauty Is A Living Art | By Lancôme
This star studded spot from Publicis celebrates the joining of beauty and art with the legendary partnership of Lancôme and the Louvre.
| Title | Beauty Is A Living Art | By Lancôme |
| Agency | Publicis Luxe |
| Campaign | Beauty Is A Living Art | By Lancôme |
| Advertiser | Lancôme |
| Brand | Lancôme x Louvre |
| Date of First Broadcast/Publication | |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | La campagne met en scène les égéries Lancôme : Zendaya, Amanda Seyfried, Aya Nakamura, et He Cong, muses actuelles aux côtés des déesses immortalisées du Louvre, telles la Victoire de Samothrace, la Vénus d'Arles, la Diane de Gabii, Corinne ou la Vénus de Milo. Chacune de ses sculptures incarne la féminité, la force et la beauté, transcendant le les époques et inspirant les femmes d’aujourd’hui. |
| Philosophy | Lorsque deux institutions iconiques, le Louvre et Lancôme se réunissent, une collaboration unique voit le jour, créant un pont entre histoire et futur. Cet extraordinaire partenariat nous plonge dans des siècles d’histoire de l’art au sein des collections du Louvre et explore l’essence même de la beauté. Véritable institution, le Louvre est un lieu de rencontre des cultures qui nous inspirent et nous permet d’envisager les diverses formes que peut prendre la Beauté, et la façon dont elles façonnent nos identités. Pour Lancôme, Beauty is a Living Art, en permanente évolution, sans règles établies et sans limites. Cette collaboration nous invite à entretenir ce dialogue dynamique entre Art et Beauté en partageant les histoires de femmes qui font écho à notre temps, au-delà des époques, des lieux et des cultures du monde moderne. |
| Media Type | Television |
| Length | |
| Soundtrack | House of El |
| Actor / Celebrity | Zendaya |
| Actor / Celebrity | Amanda Seyfrid |
| Actor / Celebrity | Aya Nakamura |
| Actor / Celebrity | He Cong |
| Advertising Manager | Françoise Lehmann |
| Advertising Manager | Mylène Kerjean |
| Advertising Manager | Rachelle Mladjenovic |
| Advertising Manager | Stephanie Judd |
| Advertising Manager | Camila Manrique |
| Executive Creative Director | David Soussan |
| Creative Director | Nicolas Chauvin |
| Creative Team | Alice Colagrande |
| Creative Team | Yohan Dubray |
| Creative Team | Amine Bouzidi |
| Creative Team | Eleonore Mugnier |
| Creative Team | Vincent Piveteau |
| Strategist | Christine Milan |
| Managing Director | Donatien Souriau |
| Board Account Director | Matthieu Daversin |
| Group Manager | Léa Gremeau |
| Agency Producer | Severine Collandre |
| Executive Creative Director | Marie-Eve Shoettl |
5
MYSLF - MYSLF - The New Statement In Fragrance
Austin Butler stars in this beautifully shot ad from BETC for YSL's new fragrance "MYSLF".
| Title | MYSLF - The New Statement In Fragrance |
| Agency | BETC Etoile Rouge |
| Campaign | MYSLF |
| Advertiser | Yves Saint Laurent Beauté |
| Brand | MYSLF |
| Date of First Broadcast/Publication | |
| Business Sector | Perfumes |
| Philosophy (original language) | BETC ETOILE ROUGE et la réalisatrice multi primée Julia Ducournau présentent le film du nouveau parfum de Yves Saint Laurent Beauté nommé MYSLF. Pour l’occasion, une nouvelle égérie de renom fait son apparition : Austin Butler, Golden Globe 2022 du meilleur acteur dans un film dramatique pour son rôle d’Elvis dans le film éponyme. Avec ses effluves florales et boisées à la fleur d’oranger, MYSLF propose une vision de la masculinité moderne version Yves Saint Laurent. D’ordinaire énigmatique, le nouvel ambassadeur d’Yves Saint Laurent, Austin Butler incarne parfaitement cette fragrance sensuelle à travers ses multiples facettes. Également mannequin, musicien et chanteur, l’acteur est l’ambassadeur idéal pour représenter le parfum MYSLF et la masculinité moderne : une masculinité authentique, forte, fière et sensible. Un équilibre que l’œil avisé de Julia Ducourneau, réalisatrice récemment primée par la Palme D’Or à Cannes pour son film Titane en 2021, a su parfaitement capturer au travers d’images saisissantes et de moments intimes dans lesquels une authenticité désarmante se dévoile. Connue pour ses images fortes et sans filtre, Julia Ducournau retranscrit à la perfection toute l’humanité de l’acteur récemment nommé aux Oscars, notamment grâce aux différents styles de caméra utilisées pour mieux représenter les différentes émotions de l’homme moderne. Sur une musique rythmée d’Ishmael, le film débute dans un couloir de miroirs auxquels Austin Butler se confronte à ses émotions tout en emmenant le spectateur dans cette découverte de lui-même. |
| Media Type | Television |
| Length | |
| Account Management | Marine Hakim |
| Account Management | Mathilde Durillon |
| Account Management | Julia Schenck |
| President & Chief Creative Officer | Florence Bellisson |
| Associate Creative Director | Adrien Tourneux |
| Associate Creative Director | François Pannelier |
| Copywriter | Symmone Torpy |
| Music Creative Director | Adam Ghoubali |
| Traffic | Letizia Felici |
| Agency TV Producer | Fabrice Brovelli |
| Director | Julia Ducourneau |
| Production Company | PHANTASM |
| Photographer | Gray Sorrenti |
| Model | Austin Butler |
