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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Innovation in digital marketing this month

1

RAF - At the centre of the action

Engine UK created an interactive VR experience for the Royal Air Force to give potential new recruits a first-person POV of the action!

TitleAt the centre of the action
Agency
Campaign At the centre of the action
Advertiser Royal Air Force
Brand RAF
Date of First Broadcast/Publication
Business Sector State Employment, Forces & Police Recruitment
Philosophy The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life
Media Type Digital
Length
Post Production
Sound
Head of Film
Creative Director
Art Director
Art Director
Head of Creative Technology
Senior Creative Technologist
Chief Strategy Officer
Planning Team
Planning Team
Account Management
Account Management
Head of Production
Production Company
Director
Producer
Director of Photography (DOP)
Editor
Editing Company
Post Production
Post-production Supervisor
Sound Producer
Sound Engineer
Colorist
2

Firewatch - Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California

Y Media Labs' sustainably charged new campaign launches the Firewatch project, utilizing a carbon neutral blockchain to sell a collection of sustainable NFTs. All proceeds are being donated to the nonprofit One Tree Planted.

TitleIntroducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California
Agency
Campaign Firewatch NFT Project
Advertiser Firewatch
Brand Firewatch

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PostedSeptember 2022
Business SectorSubscribers Only
Media Type Web Film
Length
3

Apple Ipad - Bite
TBWA\Korea

Apple's Made on iPad campaign debuts its first international installment by partnering with Korean webtoon artist, Namon to create a vibrant, captivating music video for musician Jay Park. Can you believe it was all made on an iPad?!

TitleBite
Agency
Campaign Made on iPad
Advertiser Apple Inc.
Brand Apple Ipad

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Music Video
Length
SoundtrackSubscribers Only
Production Company P...it Pr.....ion Subscribers Only
Director ..u .a ..m Subscribers Only
Illustrator N...n Subscribers Only
4

Viant - Built for NOW

Viant combines AI with human insight to usher in the concept of the ‘New Open Web’, a connected media landscape where advertisers, agencies, and brands are linked across all platforms. Ingenuity at its finest!

TitleBuilt for NOW
Agency
Campaign Built for NOW
Brand Viant

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
MarketSubscribers Only
Production Company p..o Subscribers Only
Production Company Ag.....ive Subscribers Only
Founder D...el Ro.....rg Subscribers Only
Founder ..m P...r Subscribers Only
Chief Client Officer C....ne L...y Subscribers Only
Head of Strategy Ta.....no J...n Subscribers Only
Creative Director M..e Ki....nd Subscribers Only
Creative Director A...ew Ch....lm Subscribers Only
Copywriter L..z B....rd Subscribers Only
Account Director C...os C..z Subscribers Only
Executive Producer ..e Sc......ein Subscribers Only
Producer L...en C...er Subscribers Only
Advertising Manager ..m Va.....ook Subscribers Only
Advertising Manager C...s Va.....ook Subscribers Only
Chief Marketing Officer (CMO) ..n S...lz Subscribers Only
SVP, Marketing R...ka N...ng Subscribers Only
Advertising Manager J...y W....er Subscribers Only
Advertising Manager R..i D...al Subscribers Only
Graphic Designer K...y H..s Subscribers Only
Client Copywriter D...el E....ke Subscribers Only
Digital Producer K...a J....on Subscribers Only
Director ..n S....ro Subscribers Only
Director A..x To....er Subscribers Only
Executive Producer Al.....er ..b Subscribers Only
Director of Photography (DOP) k....an P..s Subscribers Only
Stylist H...a B...os Subscribers Only
Hair and Makeup Subscribers Only
Production Designer Subscribers Only
Prop Master P...ł Wy.....ski Subscribers Only
Drone Subscribers Only
Line Production O....lm Subscribers Only
Producer Subscribers Only
Production Manager L...na S....żak Subscribers Only
Production Coordinator N..i C...er Subscribers Only
Offline Editor Ma.....na Mi......zyk Subscribers Only
VFX Supervisor T...sz Ru....cz Subscribers Only
Post-production Producer D...in P....ll Subscribers Only
Post-production Producer D...a Ne.....eva Subscribers Only
Creative Producer A...m Sh......kov Subscribers Only
Art Director A...m Ka.....nov Subscribers Only
Art Director V..d Br.....ich Subscribers Only
CG Supervisor Al.....er Ma.....sky Subscribers Only
CG Supervisor A...m Sh......kov Subscribers Only
Storyboard Artist M...er B...ey Subscribers Only
Production Assistant Is....la Cr....rd Subscribers Only
Colorist D....ik D...s Subscribers Only
Music Composer K...iz A...am Subscribers Only
5

Lavazza - Lavazza enters the metaverse with Lavazza Arena

Lavazza joins the growing list of brands in the metaverse, via Roblox, with a football video game aiming to educate younger audiences about deforestation.

TitleLavazza enters the metaverse with Lavazza Arena
Agency
Campaign Lavazza enters the metaverse with Lavazza Arena
Advertiser Lavazza
Brand Lavazza

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Be inspired by the best creative work from around the world.

PostedSeptember 2022
Business SectorSubscribers Only
Media Type Digital
Length
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