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Innovation in digital marketing this month
1
RAF - At the centre of the action
Engine UK created an interactive VR experience for the Royal Air Force to give potential new recruits a first-person POV of the action!
| Title | At the centre of the action |
| Agency | Engine UK |
| Campaign | At the centre of the action |
| Advertiser | Royal Air Force |
| Brand | RAF |
| Date of First Broadcast/Publication | |
| Business Sector | State Employment, Forces & Police Recruitment |
| Philosophy | The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life |
| Media Type | Digital |
| Length | |
| Post Production | Absolute Post |
| Sound | Factory Studios |
| Head of Film | Melody Sylvester |
| Creative Director | Christopher Ringsell |
| Art Director | Joe Roberts |
| Art Director | Doug Redfern |
| Head of Creative Technology | Kim Lawrie |
| Senior Creative Technologist | Simon Cummin |
| Chief Strategy Officer | Matt Rhodes |
| Planning Team | Alpesh Patel |
| Planning Team | Simon Butcher |
| Account Management | Richard Williams |
| Account Management | Olivia Conroy |
| Head of Production | Anita Osbourne |
| Production Company | Engine Film |
| Director | Ryan Dzierzek |
| Producer | Max Thomas |
| Director of Photography (DOP) | Tony C Miller |
| Editor | James Demetriou |
| Editing Company | Amuse the Butcher |
| Post Production | Axe & Iron |
| Post-production Supervisor | David Clifton |
| Sound Producer | Mikey Hill |
| Sound Engineer | Phil Bolland |
| Colorist | Matt Turner |
2
Firewatch - Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California
Y Media Labs' sustainably charged new campaign launches the Firewatch project, utilizing a carbon neutral blockchain to sell a collection of sustainable NFTs. All proceeds are being donated to the nonprofit One Tree Planted.
| Title | Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California |
| Agency | Y Media labs |
| Campaign | Firewatch NFT Project |
| Advertiser | Firewatch |
| Brand | Firewatch |
| Posted | September 2022 |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
3
Apple Ipad - Bite
TBWA\Korea
Apple's Made on iPad campaign debuts its first international installment by partnering with Korean webtoon artist, Namon to create a vibrant, captivating music video for musician Jay Park. Can you believe it was all made on an iPad?!
| Title | Bite |
| Agency | TBWA\Korea |
| Campaign | Made on iPad |
| Advertiser | Apple Inc. |
| Brand | Apple Ipad |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Music Video |
| Length | |
| Soundtrack | Subscribers Only |
| Production Company | P...it Pr.....ion Subscribers Only |
| Director | ..u .a ..m Subscribers Only |
| Illustrator | N...n Subscribers Only |
4
Viant - Built for NOW
Viant combines AI with human insight to usher in the concept of the ‘New Open Web’, a connected media landscape where advertisers, agencies, and brands are linked across all platforms. Ingenuity at its finest!
| Title | Built for NOW |
| Agency | piro |
| Campaign | Built for NOW |
| Brand | Viant |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Digital |
| Length | |
| Market | Subscribers Only |
| Production Company | p..o Subscribers Only |
| Production Company | Ag.....ive Subscribers Only |
| Founder | D...el Ro.....rg Subscribers Only |
| Founder | ..m P...r Subscribers Only |
| Chief Client Officer | C....ne L...y Subscribers Only |
| Head of Strategy | Ta.....no J...n Subscribers Only |
| Creative Director | M..e Ki....nd Subscribers Only |
| Creative Director | A...ew Ch....lm Subscribers Only |
| Copywriter | L..z B....rd Subscribers Only |
| Account Director | C...os C..z Subscribers Only |
| Executive Producer | ..e Sc......ein Subscribers Only |
| Producer | L...en C...er Subscribers Only |
| Advertising Manager | ..m Va.....ook Subscribers Only |
| Advertising Manager | C...s Va.....ook Subscribers Only |
| Chief Marketing Officer (CMO) | ..n S...lz Subscribers Only |
| SVP, Marketing | R...ka N...ng Subscribers Only |
| Advertising Manager | J...y W....er Subscribers Only |
| Advertising Manager | R..i D...al Subscribers Only |
| Graphic Designer | K...y H..s Subscribers Only |
| Client Copywriter | D...el E....ke Subscribers Only |
| Digital Producer | K...a J....on Subscribers Only |
| Director | ..n S....ro Subscribers Only |
| Director | A..x To....er Subscribers Only |
| Executive Producer | Al.....er ..b Subscribers Only |
| Director of Photography (DOP) | k....an P..s Subscribers Only |
| Stylist | H...a B...os Subscribers Only |
| Hair and Makeup | Subscribers Only |
| Production Designer | Subscribers Only |
| Prop Master | P...ł Wy.....ski Subscribers Only |
| Drone | Subscribers Only |
| Line Production | O....lm Subscribers Only |
| Producer | Subscribers Only |
| Production Manager | L...na S....żak Subscribers Only |
| Production Coordinator | N..i C...er Subscribers Only |
| Offline Editor | Ma.....na Mi......zyk Subscribers Only |
| VFX Supervisor | T...sz Ru....cz Subscribers Only |
| Post-production Producer | D...in P....ll Subscribers Only |
| Post-production Producer | D...a Ne.....eva Subscribers Only |
| Creative Producer | A...m Sh......kov Subscribers Only |
| Art Director | A...m Ka.....nov Subscribers Only |
| Art Director | V..d Br.....ich Subscribers Only |
| CG Supervisor | Al.....er Ma.....sky Subscribers Only |
| CG Supervisor | A...m Sh......kov Subscribers Only |
| Storyboard Artist | M...er B...ey Subscribers Only |
| Production Assistant | Is....la Cr....rd Subscribers Only |
| Colorist | D....ik D...s Subscribers Only |
| Music Composer | K...iz A...am Subscribers Only |
5
Lavazza - Lavazza enters the metaverse with Lavazza Arena
Lavazza joins the growing list of brands in the metaverse, via Roblox, with a football video game aiming to educate younger audiences about deforestation.
| Title | Lavazza enters the metaverse with Lavazza Arena |
| Agency | We Are Social |
| Campaign | Lavazza enters the metaverse with Lavazza Arena |
| Advertiser | Lavazza |
| Brand | Lavazza |
| Posted | September 2022 |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
