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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation

1

Make My Money Matter - Oblivia Coalmine

Make My Money Matter raises public awareness of pension money used to fund fossil fuel companies through an emotive film starring Olivia Colman as an insufferable CEO.

TitleOblivia Coalmine
Agency
Campaign Oblivia Coalmine
Advertiser Make My Money Matter
Brand Make My Money Matter
PostedNovember 2023
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Television
Length
Special Effects / VFX
Production Company
Director
Managing Director
Executive Producer
Head of Production
Producer
Production Manager
Account Manager
Account Manager
Runner
Director of Photography (DOP)
Focus Puller
Production Designer
Gaffer
Electrician
Campaign Manager
Campaign Manager
Production Assistant
Creative Assistant
Location Manager
Runner
Prop Master
Electrician
Electrician
Key Grip
DIT
Sound Recordist
Hair
Make-Up Artist
Editor
Colorist
Grade
Music
Producer
Producer
Editing Company
VFX Supervisor / 3D Lead Artist
VFX Artist
Sound
Costume Designer
Actress / Celebrity
2

Environmental Leadership Canada - The Planet’s Scariest Bouquet

Zulu Alpha Kilo showcases the effects of climate change to COP28 delegates through an unconventional source, the world's first flowers to thrive in Antartica.

TitleThe Planet’s Scariest Bouquet
Agency
Campaign The Planet’s Scariest Bouquet
Advertiser Environmental Leadership Canada
Brand Environmental Leadership Canada
Date of First Broadcast/Publication 2023 / 12
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Until recently, Antarctica was considered resistant1 to the effects of climate change. In a recent study published in Current Biology2 it has been revealed that two native species of flowering plants—Antarctic Pearlwort and Antarctic Hair Grass—are growing at scary and unprecedented rates, based on historical comparisons between 2006 and 2019. To coincide with COP28, the annual climate action conference attended by global government leaders, the non-profit Environmental Leadership Canada (ELC) and Zulu Alpha Kilo’s Toronto and New York offices teamed up to introduce “The Planet’s Scariest Bouquet,” bringing renewed attention to nature and what serves as a symbol of the wide-reaching impact of the climate crisis. “As an organization committed to building a new generation of environmental leaders for the health of our planet, this campaign is about inspiration and action,” said Beata Rasitsan, Communications Director at ELC. “We want this campaign to inspire people to push for action from elected leaders. A physical bouquet of these flowers should never exist, and sending a digital bouquet shows your expectation for urgent and ambitious leadership at COP28 and beyond.” The campaign includes a digital film entitled “The Planet’s Scariest Bouquet,” featuring an unsettling arrangement of the now thriving Antarctic flowers. The video goes on to explain that flowers are given to “express love,” “convey sympathy” and “gratitude,” but this bouquet is a “symbol of in-action” and only exists as a result of climate change. The film urges our leaders to act and invites people to send digital versions of the bouquet to their government representatives. There will also be a physical bouquet—a replica of the flowers now growing in Antarctica—on display at the climate conference for decision-makers in attendance to serve as a stark reminder. Two major reports released by the UN this November reinforce the need for Canadian leadership both at home and on the world stage. According to the latest Emissions Gap report, the world is projected to see warming by as much as 2.9 C by the end of the century, largely because current and planned coal, oil and gas projects would emit 3.5 times more carbon than is possible to limit warming to 1.5 C. Canada, already the fourth biggest oil producer in the world, is projected to increase oil by 25% over 2022 levels by 2035, according to the Production Gap report.
Media Type Case Study
Length
Agency
Chief Creative Officer
Chief Creative Officer
ACD
Art Director
ACD
ACD
Copywriter
Copywriter
Planning Team
Web Programmation
Production Company
DP
Producer
Producer
Post Production
Editor
Post Production
Post Production
Music
Sound
Music Director
Sound Designer
Mix
Web Programmation
Account Manager
Camera Assistant
Music Producer
Art Director
3

Emulait - Born For Now

Emulait brings us an innovative bottle that is shaped just like mom, making it easier for infants to latch, including different skin tone shades and shapes for a customized experience!

TitleBorn For Now
Agency
Campaign Born For Now
Advertiser Emulait
Brand Emulait

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Be inspired by the best creative work from around the world.

PostedNovember 2023
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
Length
Chief Creative Officer Z..k Mc....ld Subscribers Only
Design Director G...av St....an Subscribers Only
Designer S..i F....ng Subscribers Only
Client Director O...r Er.....son Subscribers Only
Client Director D...d N....me Subscribers Only
Strategist L..e J..s Subscribers Only
Production Company ..i ..i Subscribers Only
Executive Creative Director P...a S...er Al.....son Subscribers Only
MOTION DESIGN A....as G...in Subscribers Only
Creative Team A..a Ze.....und Subscribers Only
Creative Team S...e E...n Subscribers Only
Director of Production Operations R....ah C...é Subscribers Only
Strategist A...ea Da....�ck Subscribers Only
Strategist J....nn C...as Subscribers Only
Photographer J....ca Si....os Subscribers Only
4

Genesis - Behind the Digital Fashion

Genesis teamed up with three digital artists to create a digital fashion collection inspired by their electric SUVs.

TitleBehind the Digital Fashion
Agency
Campaign Genesis Artist Series
Advertiser Genesis
Brand Genesis
PostedDecember 2023
Business Sector Automotive
Story In the third year of the SUV Artist Series for Genesis, INNOCEAN USA has created something unprecedented for both consumers and social media users. 
 
Bypassing the zeitgeist of art created by generative AI, INNOCEAN USA partnered with three digital artists to create a first-of-its-kind digital fashion collection. The collection includes: stunning CGI motion pieces, behind the scenes interviews with the global digital artists and an AR filter that lets consumers try on fantasy eyewear from the collection, all inspired by three cars: the Genesis GV80, the all-electric GV60 and the electrified GV70 model.
 
Each of the three digital artists selected come from different countries, original backgrounds, and unique tastes: Ukraine-based Skeeva, London-based, Stephy Fung and Los Angeles-based Romain Laurent.
 
The collection features nine digital designs: Surreal Spring, Fantastical Fall, Luxe Winter, Elegant Evening, Futuristic Midnight, Chic Darkness, Two-Line Sunglasses, Crystal Sphere, and Metallic Textured Bracelets.
 
Bringing an interactive element  to this social media campaign, the team at INNOCEAN USA partnered with one of the luxe digital artists (Romain Laurent) to create an Instagram and TikTok AR filter that audiences can create content with, enabling them to experience and style the digital accessory  for themselves. 
 
INNOCEAN USA also tapped the talent of three influencers Domenica, and Oyin to leverage their unique blend of audiences; From VFX enthusiasts to lifestyle followers and photographers, Laurent’s AR filter will be accessible to thousands of online users to experience the filter for themselves.  
Media Type Social Media
Length
5

ADP - The 25th Hour

ADP's latest spot from Arnold imagines a world where there are 25 hours in a day, positioning ADP as a constant, trusted partner through any shifting landscape!

TitleThe 25th Hour
Agency
Campaign 25th Hour
Advertiser ADP
Brand ADP
PostedDecember 2023
Business Sector Other Online Services
Media Type Television
Length
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