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Best of marketing innovation
1
Make My Money Matter - Oblivia Coalmine
Make My Money Matter raises public awareness of pension money used to fund fossil fuel companies through an emotive film starring Olivia Colman as an insufferable CEO.
| Title | Oblivia Coalmine |
| Agency | Lucky Generals |
| Campaign | Oblivia Coalmine |
| Advertiser | Make My Money Matter |
| Brand | Make My Money Matter |
| Posted | November 2023 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Television |
| Length | |
| Special Effects / VFX | Electric Theatre Collective |
| Production Company | Somesuch |
| Director | Raine Allen-Miller |
| Managing Director | Chris Watling |
| Executive Producer | Chris Watling |
| Head of Production | Georgina Fillmore |
| Producer | Elly Camisa |
| Production Manager | Patch Wadsworth |
| Account Manager | Amy Barber |
| Account Manager | Brian Mullen |
| Runner | Mohamed Ali Saadi |
| Director of Photography (DOP) | Courtney Bennett |
| Focus Puller | Adam Fox |
| Production Designer | Bobbie Cousins |
| Gaffer | Chris Dowling |
| Electrician | Lee HATCHER |
| Campaign Manager | David Hayman |
| Campaign Manager | Izzy Howden |
| Production Assistant | Roxanne Ogilvy Watson |
| Creative Assistant | Frankie Spence |
| Location Manager | Toby Haak |
| Runner | Harry Tomlin |
| Prop Master | Liam McGinn |
| Electrician | Emil Nolan |
| Electrician | Sam Hilaire |
| Key Grip | David Littlejohns |
| DIT | Elliot Chyi |
| Sound Recordist | Jake Whitelee |
| Hair | Natasha Lawes |
| Make-Up Artist | Natasha Lawes |
| Editor | Rachael Spann |
| Colorist | Jason Wallis |
| Grade | Jason Wallis |
| Music | Wake the Town |
| Producer | Dom Bastyra Wake The Town |
| Producer | Stephen Etterly |
| Editing Company | Work |
| VFX Supervisor / 3D Lead Artist | Alex Gabucci |
| VFX Artist | Bradley Cocksedge |
| Sound | Sam Robson |
| Costume Designer | Mekel Bailey |
| Actress / Celebrity | Olivia Coleman |
2
Environmental Leadership Canada - The Planet’s Scariest Bouquet
Zulu Alpha Kilo showcases the effects of climate change to COP28 delegates through an unconventional source, the world's first flowers to thrive in Antartica.
| Title | The Planet’s Scariest Bouquet |
| Agency | Zulu Alpha Kilo |
| Campaign | The Planet’s Scariest Bouquet |
| Advertiser | Environmental Leadership Canada |
| Brand | Environmental Leadership Canada |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Until recently, Antarctica was considered resistant1 to the effects of climate change. In a recent study published in Current Biology2 it has been revealed that two native species of flowering plants—Antarctic Pearlwort and Antarctic Hair Grass—are growing at scary and unprecedented rates, based on historical comparisons between 2006 and 2019. To coincide with COP28, the annual climate action conference attended by global government leaders, the non-profit Environmental Leadership Canada (ELC) and Zulu Alpha Kilo’s Toronto and New York offices teamed up to introduce “The Planet’s Scariest Bouquet,” bringing renewed attention to nature and what serves as a symbol of the wide-reaching impact of the climate crisis. “As an organization committed to building a new generation of environmental leaders for the health of our planet, this campaign is about inspiration and action,” said Beata Rasitsan, Communications Director at ELC. “We want this campaign to inspire people to push for action from elected leaders. A physical bouquet of these flowers should never exist, and sending a digital bouquet shows your expectation for urgent and ambitious leadership at COP28 and beyond.” The campaign includes a digital film entitled “The Planet’s Scariest Bouquet,” featuring an unsettling arrangement of the now thriving Antarctic flowers. The video goes on to explain that flowers are given to “express love,” “convey sympathy” and “gratitude,” but this bouquet is a “symbol of in-action” and only exists as a result of climate change. The film urges our leaders to act and invites people to send digital versions of the bouquet to their government representatives. There will also be a physical bouquet—a replica of the flowers now growing in Antarctica—on display at the climate conference for decision-makers in attendance to serve as a stark reminder. Two major reports released by the UN this November reinforce the need for Canadian leadership both at home and on the world stage. According to the latest Emissions Gap report, the world is projected to see warming by as much as 2.9 C by the end of the century, largely because current and planned coal, oil and gas projects would emit 3.5 times more carbon than is possible to limit warming to 1.5 C. Canada, already the fourth biggest oil producer in the world, is projected to increase oil by 25% over 2022 levels by 2035, according to the Production Gap report. |
| Media Type | Case Study |
| Length | |
| Agency | Zulu Alpha Kilo |
| Chief Creative Officer | Zak Mroueh |
| Chief Creative Officer | Tim Gordon |
| ACD | Michael Romaniuk |
| Art Director | Michael Romaniuk |
| ACD | Marco Buchar |
| ACD | Greg Kieltyka |
| Copywriter | Marco Buchar |
| Copywriter | Greg Kieltyka |
| Planning Team | Heather Segal |
| Web Programmation | Kelly Flynn |
| Production Company | Zulubot |
| DP | Can Yuksel |
| Producer | Colleen Allen |
| Producer | Amy Groll |
| Post Production | Zulubot |
| Editor | Erin Brazeau |
| Post Production | CPI Colour |
| Post Production | Felipe Chaparro |
| Music | Agosto Sound Craft |
| Sound | Agosto Sound Craft |
| Music Director | Claudia Incio |
| Sound Designer | Charly García |
| Mix | Charly García |
| Web Programmation | Charly García |
| Account Manager | Patti Ann Cochren |
| Camera Assistant | Noah Mroueh |
| Music Producer | José Campos |
| Art Director | Ivan Mallqui |
3
Emulait - Born For Now
Emulait brings us an innovative bottle that is shaped just like mom, making it easier for infants to latch, including different skin tone shades and shapes for a customized experience!
| Title | Born For Now |
| Agency | B-Reel |
| Campaign | Born For Now |
| Advertiser | Emulait |
| Brand | Emulait |
| Posted | November 2023 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Length | |
| Chief Creative Officer | Z..k Mc....ld Subscribers Only |
| Design Director | G...av St....an Subscribers Only |
| Designer | S..i F....ng Subscribers Only |
| Client Director | O...r Er.....son Subscribers Only |
| Client Director | D...d N....me Subscribers Only |
| Strategist | L..e J..s Subscribers Only |
| Production Company | ..i ..i Subscribers Only |
| Executive Creative Director | P...a S...er Al.....son Subscribers Only |
| MOTION DESIGN | A....as G...in Subscribers Only |
| Creative Team | A..a Ze.....und Subscribers Only |
| Creative Team | S...e E...n Subscribers Only |
| Director of Production Operations | R....ah C...é Subscribers Only |
| Strategist | A...ea Da....�ck Subscribers Only |
| Strategist | J....nn C...as Subscribers Only |
| Photographer | J....ca Si....os Subscribers Only |
4
Genesis - Behind the Digital Fashion
Genesis teamed up with three digital artists to create a digital fashion collection inspired by their electric SUVs.
| Title | Behind the Digital Fashion |
| Agency | INNOCEAN USA |
| Campaign | Genesis Artist Series |
| Advertiser | Genesis |
| Brand | Genesis |
| Posted | December 2023 |
| Business Sector | Automotive |
| Story | In the third year of the SUV Artist Series for Genesis, INNOCEAN USA has created something unprecedented for both consumers and social media users. Bypassing the zeitgeist of art created by generative AI, INNOCEAN USA partnered with three digital artists to create a first-of-its-kind digital fashion collection. The collection includes: stunning CGI motion pieces, behind the scenes interviews with the global digital artists and an AR filter that lets consumers try on fantasy eyewear from the collection, all inspired by three cars: the Genesis GV80, the all-electric GV60 and the electrified GV70 model. Each of the three digital artists selected come from different countries, original backgrounds, and unique tastes: Ukraine-based Skeeva, London-based, Stephy Fung and Los Angeles-based Romain Laurent. The collection features nine digital designs: Surreal Spring, Fantastical Fall, Luxe Winter, Elegant Evening, Futuristic Midnight, Chic Darkness, Two-Line Sunglasses, Crystal Sphere, and Metallic Textured Bracelets. Bringing an interactive element to this social media campaign, the team at INNOCEAN USA partnered with one of the luxe digital artists (Romain Laurent) to create an Instagram and TikTok AR filter that audiences can create content with, enabling them to experience and style the digital accessory for themselves. INNOCEAN USA also tapped the talent of three influencers Domenica, and Oyin to leverage their unique blend of audiences; From VFX enthusiasts to lifestyle followers and photographers, Laurent’s AR filter will be accessible to thousands of online users to experience the filter for themselves. |
| Media Type | Social Media |
| Length |
5
ADP - The 25th Hour
ADP's latest spot from Arnold imagines a world where there are 25 hours in a day, positioning ADP as a constant, trusted partner through any shifting landscape!
| Title | The 25th Hour |
| Agency | Arnold |
| Campaign | 25th Hour |
| Advertiser | ADP |
| Brand | ADP |
| Posted | December 2023 |
| Business Sector | Other Online Services |
| Media Type | Television |
| Length |
