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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : May 16, 2018

1

AT&T - Caleb

Technology amazes us every day with what it can do.

TitleCaleb
Agency
Campaign The Face Of Distracted Driving
Advertiser AT&T Inc.
Brand AT&T

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Finishing / VFX
Music
Creative Director K...n M...oy Subscribers Only
Creative Director B...ca Gu.....es Subscribers Only
Director of Integrated Production D...d R...e Subscribers Only
Group Executive Producer J...e C....ns Subscribers Only
Executie Producer ..n B...ey Subscribers Only
Production Company Producer B..e Ho......ser Subscribers Only
Account Director K....yn B...n Subscribers Only
Account Director K...e Ho.....amp Subscribers Only
Account Director J...ie D....ue Subscribers Only
Account Manager K....yn B...s Subscribers Only
Account Executive Ca....ne M..n Subscribers Only
Chief Strategy Officer C....al ..x Subscribers Only
Strategy Director C....es B...r Subscribers Only
Project Manager C...re Mc....le Subscribers Only
Production Company B....it Subscribers Only
Director E...l M...is Subscribers Only
Line Producer J...e A....rg Subscribers Only
Managing Director S...n L..y Subscribers Only
Executive Producer J..f Mc.....ll Subscribers Only
Head of Production R...el G...b Subscribers Only
Editing Company E...e Ed.....al Subscribers Only
Editor S...en Ha....ay Subscribers Only
Assistant Editor M...y R...sz Subscribers Only
Executive Producer S...a Hi.....eld Subscribers Only
Production Company Producer E..n B...e Subscribers Only
Editorial & Finishing for Case Study Video ..6 Subscribers Only
Editor R..n Bu....ki Subscribers Only
Production Company Producer L...a Mo....ro Subscribers Only
Executive Producer C...na D....on Subscribers Only
Chief Creative Officer A...s K...le Subscribers Only
Executive Creative Director ..n S...h Subscribers Only
Creative Director G...n We....an Subscribers Only
Creative Director C...y B...n Subscribers Only
Shoot Supervisor P....ck H...en Subscribers Only
Colorist F...us M...ll Subscribers Only
Executive Producer R....el T...lo Subscribers Only
Senior Producer N...d R....ll Subscribers Only
Co-ordinators S...ie M....el Subscribers Only
Co-ordinators ..a L....ne Subscribers Only
2D Lead K...sy No....la Subscribers Only
2D Lead B...is S...t Subscribers Only
Music Composer C...ie B...n Subscribers Only
Music Composer J...e S...t Subscribers Only
Music Composer K...n ..e Subscribers Only
Music Composer ..b M...e Subscribers Only
Design B...y U...ro Subscribers Only
Executive Producer J...s D..n W...s Subscribers Only
Audio Post P..t H...n Subscribers Only
Post Production C...g Ca....ia Subscribers Only
Age Progression Art P...oe Subscribers Only
Age Progression J...y H...s Subscribers Only
Age Progression Art Direction E....el Cr......scu Subscribers Only
2

Schweppes - The Dress for Respect
.

Watch to see how many times a woman was touched in 1 hour in public.

TitleThe Dress for Respect
Agency
Campaign The Dress for Respect by Schweppes
Advertiser Coca-Cola Company
Brand Schweppes

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Executive Creative Director f...x ..l v...e Subscribers Only
Art Director ..u C...r Subscribers Only
Art Director A...é �...rg Subscribers Only
Copywriter M...a C...a C...ão Subscribers Only
Copywriter Fr.....co Te....ra Subscribers Only
Planning T...s F...ão Subscribers Only
Planning Ga....la Ro.....es Subscribers Only
RTVC F....ola T...al Subscribers Only
Account P...a Fe.....es Subscribers Only
Account A...e M...a Subscribers Only
Media S...ia M...ru Subscribers Only
Media M....na A...a Subscribers Only
Media F...pe M....do Subscribers Only
Content studio T...go F...s Subscribers Only
Content studio L...as R....ro Subscribers Only
Content studio T..a Ro.....es Subscribers Only
Client approval Fr.....co C..o Subscribers Only
Client approval Vi....us Li....ro Subscribers Only
Client approval L...a ..e Subscribers Only
Client approval B...o A....so Subscribers Only
Production Company V....no Subscribers Only
Director Gi.....lo B...ne Subscribers Only
Executive Producer E..o B...ne Subscribers Only
Executive Producer .P Al......que Subscribers Only
Photography production A....to .a S...ia Subscribers Only
Volcano team B...ca B...er Subscribers Only
Volcano team M....ne C...ea Subscribers Only
Volcano team M...os V...a Subscribers Only
Post Production V....no Subscribers Only
Video Editor Gu.....me C...as Subscribers Only
Clothes P...a A...no Subscribers Only
Producer cast ..i .i .o Subscribers Only
Tech B...a Co......ção Subscribers Only
Sound J...te Subscribers Only
Sound team S....na Ge.....ate Subscribers Only
Sound team J...s P...o Subscribers Only
3

Huawei - The Human Billboard

The first billboard forehead. In history.

TitleThe Human Billboard
Agency
Campaign The Human Billboard
Advertiser Huawei Technologies Co., Ltd.
Brand Huawei

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Date of First Broadcast/Publication Subscribers Only
Media Type Television & Cinema
Length
Executive Creative Director Fe....co P..e Subscribers Only
Creative Director ..s F...za Subscribers Only
Creative Director L..a Ia....ci Subscribers Only
Creative Team L...a C...u Subscribers Only
Creative Team G...ia Ri.....di Subscribers Only
Production Company Producer E....do Ta....ni Subscribers Only
Production Company Ba....nt Subscribers Only
Account Manager Cr....na Po....lo Subscribers Only
Account Manager E...a B....re Subscribers Only
4

LG - The Digital Pashkevil
Gefen Team

An ultra-conservative community goes digital.

TitleThe Digital Pashkevil
Agency
Campaign The Digital Pashkevil
Advertiser LG
Brand LG

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Date of First Broadcast/Publication Subscribers Only
Media Type Television
Length
5

UN Women - Will You Pass The Humanity Test?

Did you pass?

TitleWill You Pass The Humanity Test?
Agency
Campaign The Humanity Test
Advertiser United Nations Women
Brand UN Women

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Site
Length
Creative Team J...s H...s Subscribers Only
Creative Team J...my L...le Subscribers Only
Creative Producer L...ie C...er Subscribers Only
Creative Producer J...ph B....ry Subscribers Only
Creative technologist D..e M...an Subscribers Only
Creative technologist V...y K...ey Subscribers Only
Account Planner E....or M....lf Subscribers Only
Account Director M..i S...a Subscribers Only
Account Manager J...s Lle........vies Subscribers Only
Account Manager K...n B...k Subscribers Only
Designer ..e J....ld Subscribers Only
EDITOR'S PICK
+1

Gillette - BabyFace Haptic Texture Tablet

The first texture tablet.

TitleBabyFace Haptic Texture Tablet
Agency
Campaign BabyFace
Advertiser Procter & Gamble
Brand Gillette

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Creative Director M..i Ru.....ein Subscribers Only
Copywriter S..y Ch....ay Subscribers Only
Art Director O..n A...er Subscribers Only
SVP Account Director S..i A....or Subscribers Only
Regional Communication Planning Director G...d ..t Subscribers Only
Head of Production ..l Y...ov Subscribers Only
Photographer A...l ..n S....en Subscribers Only
Chief Executive Officer (CEO) G..g T...l Subscribers Only
Texture Design J...al H....ns Subscribers Only
Chief Scientist M....er C...if Subscribers Only
Production Company Producer I...el R...ch Subscribers Only
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