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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Oct 15, 2018

1

Tanqueray - Tanqueray / Pantone · Case Innovación

Pantone is the special color of Seville.

TitleTanqueray / Pantone · Case Innovación
Agency
Campaign Tanqueray / Pantone · Case Innovación
Advertiser Diageo
Brand Tanqueray

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
2

Costa Cruises - The Human Driven CRM

From one to many to one to one.

TitleThe Human Driven CRM
Agency
Campaign The Human Driven CRM
Advertiser Costa Cruises
Brand Costa Cruises

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
3

Breezometer - Toxic Toby

Toxic Toby automatically tweets the data to local MPs

TitleToxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Agency
Campaign Toxic Toby
Advertiser Breezometer
Brand Breezometer

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PostedSeptember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Creative Team J...s C...by Subscribers Only
Creative Team W....am C...am Subscribers Only
President & Chief Creative Officer ..b D...al Subscribers Only
Executive Creative Director S...iv M...ry Subscribers Only
President & Chief Creative Officer La....ce T....on Subscribers Only
Executive Creative Director J...e M...z Subscribers Only
Copywriter J...s C...by Subscribers Only
Art Director W....am C...am Subscribers Only
Head of Business Development El.....th Be.....in Subscribers Only
Senior Account Manager R...n L...i Subscribers Only
Comms Strategy Partner N..k Ka....gh Subscribers Only
Communications Director K...a E...la Subscribers Only
Chief Production Officer S...io L...z Subscribers Only
Executive Producer Z..a B....ur Subscribers Only
Agency Producer D...an G...es Subscribers Only
Business Affairs Ni....as Mu....ge Subscribers Only
Music Supervision C...s G...es Subscribers Only
Director ..n Twi.......vies Subscribers Only
Editor A..m B....ey Subscribers Only
Editor F...k H...is Subscribers Only
Sound Engineer G....le H..l Subscribers Only
Planning Team T..a He.....on Subscribers Only
Project Manager P..l Gi.....ie Subscribers Only
Business Director D...d S...h Subscribers Only
Senior Interface Developer A..x H....ty Subscribers Only
4

American Swiss - Drop The Hint
VML

Bring your boyfriend to his knee.

TitleDrop The Hint
Agency
Campaign Drop The Hint
Advertiser American Swiss
Brand American Swiss

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Digital
Length
Chief Creative Officer J...n Xe.....los Subscribers Only
Chief Creative Officer R..n M....us Subscribers Only
Creative Director A..m Wh.....use Subscribers Only
Creative Director A...n H...is Subscribers Only
Writer A...n H...is Subscribers Only
Lead Designer E...t L..s Subscribers Only
Graphic Designer Vi....ia P...r Subscribers Only
Graphic Designer N...le D...on Subscribers Only
Editor C...os F...er Subscribers Only
Media Strategist M....ew A...ld Subscribers Only
Data Team Leader ..n C...sy Subscribers Only
Digital Media Campaign Manager Kh.....ile Ma....za Subscribers Only
Paid Search Specialist M...on At.....ry Subscribers Only
Data Analyst T...n .e K..k Subscribers Only
Digital Media Strategist J..n R...er Subscribers Only
Art Director D..i Me....in Subscribers Only
Copywriter ..s H...en Subscribers Only
Senior Project Manager H...i T...tz Subscribers Only
Account Director T...a H...k Subscribers Only
Global Chief Creative Officer D...i Va....en Subscribers Only
Chief Creative Officer, EMEA Jason Xenopoulos
Chief Creative Officer Ryan McManus
Creative Director, Art Director Adam Whitehouse
Creative Director, Writer Aaron Harris
Lead Designer Ernst Lass
Graphic Designer Victoria Peter
Graphic Designer Nicole Dalton
Editor Carlos Feyder
Media Strategist Matthew Arnold
Data Team Leader Don Clansy
Digital Media Campaign Manager Khanyisile Madikiza
Paid Search Specialist Mayson Atterbury
Data Analyst Tiaan De Kock
Digital Media Strategist Jean Rimmer
Art Director Dani Meneghin
Copywriter Nas Hoosen
Senior Project Manager Heidi Thietz
Account Director Tanya Horak
Client Keshia Solomons
Client Janine van Rensburg
Client Zimbini Peffer
Client Jacqui O’Connor
Client Lee Reitz
Global Chief Creative Officer Debbi Vandeven
Entrant Company VML SOUTH AFRICA
Idea Creation VML SOUTH AFRICA
Production VML SOUTH AFRICA
Production JANE SAYS DESIGN
5

MGM Grand Hotel & Casino - Play MGM

Real Vegas gambling, online in Jersey.

TitlePlay MGM
Agency
Campaign Play MGM
Advertiser MGM Grand Hotel & Casino
Brand MGM Grand Hotel & Casino

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
EDITOR'S PICK
+1

Tesco - Unforgettable Bag

Re-use this bag. Saves you money. Saves our ocean.

TitleUnforgettable Bag
Agency
Campaign Unforgettable Bag
Advertiser Tesco
Brand Tesco

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Executive Creative Director G...am D..w Subscribers Only
Creative Director H..g T...g ..i Subscribers Only
Creative Director R....oy G...h Subscribers Only
General Manager .o ..u Subscribers Only
Art Director A...in ..e Subscribers Only
Designer R...e K..r Subscribers Only
Copywriter ..n .i Subscribers Only
Copywriter S....ni K....ah Subscribers Only
Account Director K....en L...g Subscribers Only
Account Manager E...ne .g Subscribers Only
Regional Director PR H..a Q....hi Subscribers Only
Corp Comms APAC H..a Q....hi Subscribers Only
Regional Corp Comms Executive APAC C...ic W...e Subscribers Only
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