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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Oct 7, 2020

1

T-Mobile's 5G Technology - The Impossible Tattoo

How cool is the 5G tattoo?!

TitleThe Impossible Tattoo
Agency
Campaign The Impossible Tattoo
Advertiser T-Mobile
Brand T-Mobile's 5G Technology

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company ..e M..l L...on Subscribers Only
Director A...e J....on Subscribers Only
Technical Director N..l D..w Subscribers Only
Audio Post Production W..e Am.....am Subscribers Only
Sound Engineer R....ll Ma.....ld Subscribers Only
Sound Producer M....el Ho....rp Subscribers Only
Creative Director A...in M...ni Subscribers Only
Creative Director Ch.....an P....us Subscribers Only
Creative Team M...a P...i Subscribers Only
Creative Team Di.....tje Ma......sen Subscribers Only
Creative Team B..z Ve....ak Subscribers Only
Agency Producer Subscribers Only
Strategist M....ts De....mp Subscribers Only
2

WWF - Eurythenes plasticus

Let's fight ocean pollution with creativity.

TitleEurythenes plasticus
Agency
Campaign Eurythenes plasticus
Advertiser WWF
Brand WWF

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
Production Company
Chief Creative Officer T..l D....el Subscribers Only
Creative Managing Director Kr.....fer He.....nn Subscribers Only
Executive Creative Director A..y W...h Subscribers Only
Script A..y W...h Subscribers Only
Art Director B...d R..e Subscribers Only
Art Director M...o S...a Subscribers Only
Art Director R....io Br....to Subscribers Only
Copywriter Ch.....an Ko.....uer Subscribers Only
Copywriter M...os A...s Subscribers Only
Head of Production ..t W...h Subscribers Only
Creative technologist M...in Boe.......sing Subscribers Only
Strategic Planner Be....in Pl.....er Subscribers Only
Strategic Planner K..e D....tt Subscribers Only
Chief Production Officer S....en G...is Subscribers Only
Creative Support Han.......toph Sc......iss Subscribers Only
Production Company Producer Subscribers Only
Post Production Cr.....rk . . b...d .f .d age.......ices G..H Subscribers Only
Music A..x K...ew Subscribers Only
Sound Designer A..x K...ew Subscribers Only
Music Composer A..x K...ew Subscribers Only
Audio Production House S...io F..k G..H .o .G Subscribers Only
Compositing In.....te M...a G..H Subscribers Only
3

Bolt - Save your ears

Ukrainians hate to buckle up.

TitleSave your ears
BriefWith over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time.
Agency
Campaign Save your ears
Advertiser Bolt
Brand Bolt

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Interactive Outdoor Experience
Length
Chief Executive Officer (CEO) V...or I...ov Subscribers Only
Executive Creative Director A..e J...b Subscribers Only
Creative Director D...s Kel......nko Subscribers Only
Creative Group Head D..a K...ka Subscribers Only
Art Director O..h Pr....pa Subscribers Only
Art Director P...o Meln.........henko Subscribers Only
Graphic Designer St.....av N....ov Subscribers Only
Graphic Designer An.....iia Z....yk Subscribers Only
Production Company Producer Al.....dra G...ai Subscribers Only
Client Services Director I...a Dan......aya Subscribers Only
Account Director H...na So....ka Subscribers Only
Graphic Designer A....ii Ar....ev Subscribers Only
New Business Manager E...a Kr.....va Subscribers Only
4

David Suzuki Foundation - The Green New Bill

#GreenMoneyTalks

TitleThe Green New Bill
Agency
Campaign The New Green Bill
Advertiser David Suzuki Foundation
Brand David Suzuki Foundation

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Executive Creative Director Kr....an Ma.....ter Subscribers Only
Creative Director Jo....an L...ie Subscribers Only
Creative Director D...d A...rd Subscribers Only
Art Director Ph....pe Co....te Subscribers Only
Graphic Designer Sar......nne T....on Subscribers Only
Account Director J....ne T....au Subscribers Only
Account Supervisor A...e Du....ne Subscribers Only
Group Strategy Director El.....th J...t Subscribers Only
Strategist P....ne D....ès Subscribers Only
5

United Way of Greater Portland - A Closer Look, 3
VIA

The realities of life.

TitleA Closer Look, 3
Agency
Campaign A Closer Look
Advertiser United Way of Greater Portland
Brand United Way of Greater Portland

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital Installation
EDITOR'S PICK
+1

IKEA - The Drawing

#ThrowbackWednesday

TitleThe Drawing
Agency
Campaign The Drawing
Advertiser IKEA
Brand IKEA

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PostedOctober 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Chief Creative Officer L..a Co.....ni Subscribers Only
Executive Creative Director GA....LE C...i Subscribers Only
Creative Director Sa....ha S....ni Subscribers Only
Creative Director M...o Z....li Subscribers Only
Creative Team C....la N..i Subscribers Only
Creative Team A...ea Mu....li Subscribers Only
Creative Team Gio.......uca O....di Subscribers Only
Creative Team R....ca Pr....lo Ro....ti Subscribers Only
Account Director D...de B...na Subscribers Only
Account Supervisor A....ra Ri....ti Subscribers Only
Strategic Planner M...o M....no Subscribers Only
Production Company K...n F..m Subscribers Only
Executive Producer T....so Pe....ci Subscribers Only
Director M...o L..i Subscribers Only
Production Manager S....no Ot....no Subscribers Only
Audio Post Sc.....lay Pr......ons Subscribers Only
Gi.....nco C....ci Subscribers Only
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