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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Most Innovative Ads of the Month

1

Droit de Regard - The Eye Opening Test

Turning competitors' ads into eye tests.

TitleThe Eye Opening Test
Agency
Campaign The Eye Opening Test
Advertiser Droit de Regard
Brand Droit de Regard

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Length
Brand Manager L...el C...er Subscribers Only
Agency Manager M...n M....ud Subscribers Only
Executive Creative Director St....ane Xi....as Subscribers Only
Copywriter Al.....re G...d
 Subscribers Only
Art Director J...en V...ne Subscribers Only
Associate Art Director M...is P...t Subscribers Only
Traffic Manager Na....ie Sa.....ne Subscribers Only
Agency Producer J...émy M...y Subscribers Only
Strategic Planner Ph....pe Mar.......ies Subscribers Only
Strategic Planner L...s C...an Subscribers Only
Production Company G....al ..p Subscribers Only
Director Au....in L...p Subscribers Only
Post Production G....al ..p Subscribers Only
2

University of Antwerp - Tour of the Future - Containers

The future comes to life.

TitleTour of the Future - Containers
Title (original language)Tour van de Toekomst containers
Agency
Campaign Tour of the Future
Advertiser University of Antwerp
Brand University of Antwerp

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Length
Advertising Manager El.....th Va.....te Subscribers Only
Advertising Manager S...e Fr....ue Subscribers Only
Creative Director P...er S...s Subscribers Only
Creative Director M...el O...n Subscribers Only
Creative Team T...s ..n L..n Subscribers Only
Creative Team P....ck Ve.....en Subscribers Only
3D Artist Ma....as Be.....ns Subscribers Only
3D Artist ..s Va.....ck Subscribers Only
Designer K...y S..t Subscribers Only
MOTION DESIGN Y..e De....ve Subscribers Only
MOTION DESIGN A....as .e R...er Subscribers Only
DTP T..o Ha.....ius Subscribers Only
DTP Ja....rt De....ne Subscribers Only
Copywriter L..n P....rt Subscribers Only
Copywriter T..e Si....ve Subscribers Only
Copywriter J...i Q...et Subscribers Only
Strategist E...t ..n ..n B...ck Subscribers Only
Strategist D....ri .e L..w Subscribers Only
Performance Strategy Ca....ne Bo....ts Subscribers Only
Performance Strategy B...l A....ad Subscribers Only
Account Management Team St.....ie K...c Subscribers Only
Account Management Team V....rie R....rs Subscribers Only
Agency Producer In....rg ..n H..f Subscribers Only
Production Company P...AR S...io Subscribers Only
Production Company Ra.....ole An.....on Subscribers Only
UX Designer T...s ..r H..r Subscribers Only
Developer J...e De......ere Subscribers Only
Chief Technology Officer A...ut D....le Subscribers Only
3

Andea - AWA: THE SOAP THAT CLEANS THE RIVERS

How to keep clean the rivers, without disrupting an ancestral tradition?

TitleAWA: THE SOAP THAT CLEANS THE RIVERS
Agency
Campaign AWA: THE SOAP THAT CLEANS THE RIVERS
Advertiser AWA Project
Brand Andea

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
More InformationSubscribers Only
CCO R....do Ch....ck Subscribers Only
DGC S...io F...co T...o Subscribers Only
Head of Art L....no L...e Subscribers Only
Creative Director Ma....io L...do Subscribers Only
Creative Director G....lo V..a T...la Subscribers Only
Creative Copy G....lo P...s Subscribers Only
Art Director A...lo Go....es Subscribers Only
Creative technologist K...y Q...oz Subscribers Only
Creative technologist C...os Hi......ndt Subscribers Only
Technology Producer C...ys Subscribers Only
3D Retoucher E...io L....na Subscribers Only
Chief Executive Officer (CEO) A....to G....et Subscribers Only
Brand Director Fa....na P...ia Subscribers Only
Account Supervisor Subscribers Only
Account Executive V...a T...do Subscribers Only
4

BNP Paribas - Let it all art

It’s time to let it all out.

TitleLet it all art
Agency
Campaign Let it all art
Advertiser BNP Paribas
Brand BNP Paribas

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
5

Down España - Let nothing come between us

The first AI contact app that analyzes language and writing and finds a match with 99% affinity.

TitleLet nothing come between us
Agency
Campaign Let nothing come between us
Advertiser Down España
Brand Down España

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Integrated Media/360 Activation
Length
Executive creative director Tomás Ferrándiz
Creative director Eva Crespo
Art director Alba Da Virgi
Copywriter Alba Jordan
Director of strategy and communication Bibiana Del Alcázar
Account supervisor Bryan Chamadoira
Account executive Júlia Xifra
Down España team Beatriz Prieto, Marta de la Fuente
Production house Blur Films
Directors Marc Corominas, Gonzaga Echegaray
Executive producer Laia Vidal
Producer Olga Valiño
App development and postproduction Glassworks
EDITOR'S PICK
+1

Burger King - The Menu Court

Score from the products and get them for free.

TitleThe Menu Court
Agency
Campaign The Menu Court
Advertiser Restaurant Brands International
Brand Burger King

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Integrated Media/360 Activation
Length
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
Executive Creative Director André Toledo, Saulo Rocha
Creative Director Fred Bosch
Copywriter Jaime Ludeña
Art Director Francesc Enrich
Group Account Director Lucila Mengide, Stefane Rosa
Account Supervisor Adriana Gonzalez
Strategic Mananger Patricia Urgoiti
Producer Sebastian Arce
Head of Social Alex Sánchez
Global PR Director Sandra Azedo
Production Company DeSeif
Global Chief Marketing Officer Fernando Machado
Global Brand Marketing Diego Suarez
CMO RBI Iberia Bianca Shen
Marketing Director Beatriz Faustino
Head of Brand Marketing Yvette Altet
Head of Digital Media & PR Borja Moya
Brand and Communication Manager María Lafuente
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