TOP5
TOP
5
Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Most Innovative Ads of the Month : May 5, 2021

1

Moen - Own the Ocean

Want to invest in the future of water?

TitleOwn the Ocean
Agency
Campaign Own the Ocean
Advertiser Moen Inc.
Brand Moen
Date of First Broadcast/Publication
Business Sector Home Appliances, Furniture & Gardening
Story Premiering today on Earth Day, Havas Chicago worked with Moen to launch an NFT auction which will give the public an opportunity to “Own the Ocean” (support a cleaner ocean). The campaign is part of Mission Moen – the brand’s sustainability commitment – and aims to raise awareness of ocean plastic pollution. All proceeds from the auction – which will be open April 22-28 at opensea.io – will benefit 5 Gyres – a leading non-profit focused on stopping the flow of plastic pollution.
Media Type Web Film
Length
Chief Creative Officer
Group Creative Director
Managing Director
Creative Director
Creative Director
Account Director
Associate Strategy Director
Sr Producer
Art Director
Copywriter
Account Supervisor
Sr Project Manager
Havas Media SVP Client Leader
VP Client Leader
Planning Supervisor
Planning Associate
Social Associate Director
Social Specialist
2

Jeju Tourism Organization - Slow Road

A safer way to travel.

TitleSlow Road
Agency
Campaign Slow Road
Advertiser Jeju Tourism Organization
Brand Jeju Tourism Organization
Date of First Broadcast/Publication
Business Sector Destinations (Countries & Places)
Story a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints.
Media Type Integrated Media/360 Activation
Length
Creative Director
Creative Director
Copywriter
Copywriter
Account Executive
Account Executive
Account Executive
PR manager
Director
Production Company
Director of Photography (DOP)
Developer
Developer
Product Manager
UX Designer
Digital Analyst
Creative Directors Seontaeck Kim, Joohee Lee
Copywriters Hyewon Hyun, Jeongsil Lee
Account Executives Choongok Lee, Jeehee Yang, Hyeonmun Kim
PR Manager Donghan Kim
Film Director Churl Gwon / THE SHOT
Director of Photography Inkyu Lee / THE SHOT
Developer Bokyeom Kim / T Map Mobility
Service Planner Yonghun Kim, Serin Son / T Map Mobility
Product Manager Hyojeong Jang
UX Designer Sooyeon Baek
Big Data Analyst Keeduk Kim / BOXTREE
3

Solo App - The Mood Modifier

Get back in the rhythm of life.

TitleThe Mood Modifier
Agency
Campaign The Mood Modifier
Advertiser Solo App
Brand Solo App
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Story Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact with other residents; they've suffered increased stress, anxiety, depression, even death. As a result, millions of residents' emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people's emotional well-being in long-term care when we don't know how they truly feel? The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life. • The mobile's camera utilizes facial recognition to detect emotions • Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood • This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made. This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
Media Type Digital
Length
4

ClientEarth - Playlists for Earth

Share one that speaks to you.

TitlePlaylists for Earth
Agency
Campaign Playlists for Earth
Advertiser ClientEarth
Brand ClientEarth
Date of First Broadcast/Publication
Business Sector Environmental & Ecological Issues
Story The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
Media Type Digital
Length
5

Greenpeace - Logo Pollution

Turkey is number one in Europe at something they wish they are not.

TitleLogo Pollution
Agency
Campaign Logo Pollution
Advertiser Greenpeace
Brand Greenpeace
PostedApril 2021
Business Sector Environmental & Animal Issues
Media Type Web Film
Length
EDITOR'S PICK
+1

Fabogesic - A Responsibility Dose

#GoAgainstSelfMedication

TitleA Responsibility Dose
Agency
Campaign A Responsibility Dose
Advertiser Fabogesic
Brand Fabogesic
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Story People are harmfully self-medicating worldwide and the pharmaceutical industry’s communication is at least partially responsible. In Argentina alone, 50% of people self-medicate. This leads to more than 60 deaths per day. Fabogesic Ibuprofen’s strategy was powerful: communicating in a responsible manner encouraging people not to consume our product for minor discomforts. The campaign’s goal was to raise awareness on self-medication, and change people’s minds about pain: some aching is healthy if you’ve made an effort. That’s why we invited people to consider a number of alternatives to painkillers (e.g. ice, resting, stretching, etc.) at every touchpoint.
Media Type Integrated Media/360 Activation
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Production Company
Director
Executive Producer
Executive Producer
Line Producer
Film Music
Case Music
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: