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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Jan 25, 2023

1

Symprove - Mega Mix Master

Syprove’s hilarious new spot is a spoof on social media wellness videos and influencer products. Sharing this innovative style of marketing, Syprove’s spot promoted gut health tips backed by science.

TitleMega Mix Master
Agency
Campaign Mega Mix Master
Advertiser Symprove
Brand Symprove

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
2

Tiger Beer - Stop for a Bolder Tomorrow

Tiger Beer’s new spot brings together multiple mediums to share their message with Gen Z and Millennials. Using a flash mob, Tiger Beer tells Gen Z and Millennials to slow down, stop, and celebrate their achievements during the Lunar New Year.

TitleStop for a Bolder Tomorrow
Agency
Campaign A Bolder Tomorrow
Advertiser Heineken
Brand Tiger Beer

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Ambient
Length
Advertising Manager S..n O�.....nell Subscribers Only
Executive Creative Director C...l L...s Subscribers Only
Production Company A...e F...es Subscribers Only
Director F...pe M...ur Subscribers Only
Advertising Manager M....sa T..h Subscribers Only
Advertising Manager W...em ..n ..n Wi.....rt Subscribers Only
Global CEO/CCO B...o Be....li Subscribers Only
Global Chief Strategic Officer B..a Z....nn Subscribers Only
Creative Director He....ue Z....li Subscribers Only
Creative Director I..n L..s Subscribers Only
Associate Creative Director D...o B....za Subscribers Only
Associate Creative Director He....ue L....ha Subscribers Only
Senior Project Manager S...om W..g Subscribers Only
Executive Agency Producer D...el .o Subscribers Only
Chief of Creative Strategy B....da G...n Subscribers Only
Planning Director P...a Al.....er Subscribers Only
General Manager H..h K....en Subscribers Only
Business Director An....na ..n Subscribers Only
Account Director L..s K..o Subscribers Only
Senior Account Manager V....sa ..u Subscribers Only
Director of Photography (DOP) D...o Ro.....att Subscribers Only
Production Designer A...es Z...a Subscribers Only
1st AD Mi....le L...y Subscribers Only
Executive Producer ..l T....no Subscribers Only
Offline Editor ..n A....am Subscribers Only
Audio Post Production Mas......sic Subscribers Only
Audio Executive Producer D...y P....ra Subscribers Only
Audio Junior Producer S...yl ..m Subscribers Only
Original Composition Composer M...h F....as Subscribers Only
Music ECD L....ay J...n Subscribers Only
Sound Designer Engineer D...an E....rk Subscribers Only
Post Production R....go Az....ja Subscribers Only
Post Production R...ta D...em Subscribers Only
Post Production V...oo H...e Subscribers Only
Color Grade Artist O...r J...or Subscribers Only
Post Production Kr.....rkz Si.....re Subscribers Only
Executive Post Producer B....rd ..y Subscribers Only
VFX Supervisor K..r S..e ..k Subscribers Only
Offline Editor Y..g Subscribers Only
Online Support L...g B..g ..e Subscribers Only
PR Agency ..L Subscribers Only
Managing Director, PR J...na ..g Subscribers Only
Associate Director, PR D..a S..m Subscribers Only
Senior Associate, PR J...nn C..n Subscribers Only
Associate-in-training, PR I..a M...th Subscribers Only
Production Company ..e . F..m Subscribers Only
Executive Producer A....ea B...h Subscribers Only
Director ..n Y..g Subscribers Only
Director of Photography (DOP) J..n .i .n Subscribers Only
Producer C..l S....an Subscribers Only
Assistant Producer R...el M...e Subscribers Only
Production Manager T....ce ..n Subscribers Only
Camera Operator D..n H..g Subscribers Only
Camera Operator G..y ..m Subscribers Only
1st AC M....ew C...g Subscribers Only
2nd AC F...a W..g Subscribers Only
Data Wrangler M...s ..i Subscribers Only
Location Manager Z...d Z...er Subscribers Only
Prop Master G...e ..h Subscribers Only
Art Assistant G...ie ..h Subscribers Only
Costume C..o C..u ..n Subscribers Only
Wardrobe Assistant J....ca K..r Subscribers Only
Casting Director V...an P..a Subscribers Only
Hair and Makeup D...ie S..h Subscribers Only
Hair / Makeup Assistant H...l ..n Subscribers Only
Production Coordinator T..n K...s Subscribers Only
Production Runner M....ad F..z ..n A...l R...m Subscribers Only
Production Assistant I...ad ..n Ng....un Subscribers Only
Production Assistant X..a ..k Subscribers Only
Production Assistant ..s K...m Subscribers Only
Production Assistant Mu....ad F....us Subscribers Only
Production Assistant G...e Z...g Subscribers Only
3

Philadelphia Cream Cheese - A Little Taste Of Hell

Philadelphia Cream Cheese brought the heat with their new spot. Merging social media’s reactions to their new “World’s Hottest Cream Cheese” in witty contrast to their original.

TitleA Little Taste Of Hell
Agency
Campaign A Little Taste Of Hell
Advertiser Kraft Heinz
Brand Philadelphia Cream Cheese

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Music / Sound Design
Chief Creative Officer A...n St....an Subscribers Only
Chief Strategy Officer S..n Mc....ld Subscribers Only
Chief Creative Officer M..e D....ck Subscribers Only
Executive Creative Director X...er B...s Subscribers Only
Head of Art J..l H...by Subscribers Only
Designer J..e ..m Subscribers Only
Art Director N..k ..h Subscribers Only
Copywriter J...an Da.....ugh Subscribers Only
Strategist J...an M...an Subscribers Only
Strategist T...i S..r Subscribers Only
Strategist S...y R..s Subscribers Only
Producer T...i W...er Subscribers Only
Producer K..e S....er Subscribers Only
Producer T..d Ha....on Subscribers Only
Producer S...by Sp.....an Subscribers Only
Producer S....er .. Ho....on Subscribers Only
Producer N...ne Ar....an Subscribers Only
Photographer D..e T...n Subscribers Only
Artist M..e Ha.....hs Subscribers Only
Account Management J...e Su.....and Subscribers Only
Account Management J...na O....ak Subscribers Only
Account Management M...ca .a Subscribers Only
Account Management ..y Gr.....oon Subscribers Only
Account Management ..i .e B...n K..s Subscribers Only
Account Management M....lm D....za Subscribers Only
Account Management M....an Si.....ar Subscribers Only
Account Management N..a Er......gic Subscribers Only
Editor S....en P...er Subscribers Only
PR Agency M...le C...d Subscribers Only
4

Dogs Trust - Ground Dog Day

Dogs Trust’s spot highlights the love that owners have for their dogs. Showing the difference, a dog makes in their owner’s lives, to bring attention to the 1,000 people who give up their dog every week and sharing the help they can provide.

TitleGround Dog Day
Agency
Campaign A dog is for life
Advertiser Dogs Trust
Brand Dogs Trust

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
5

ABAAD MENA - Dirty Laundry

In a powerful new spot, ABAAD MENA incorporates beautiful poetry to share the important stories of sexual abuse survivors in Lebanon. This spot calls out these crimes in Lebanon in an innovative way.

TitleDirty Laundry
Agency
Campaign Dirty Laundry
Advertiser ABAAD
Brand ABAAD MENA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
EDITOR'S PICK
+1

McDonald's - Deals Stuck in Time

McDonald’s new spot shows off how they refuse to let inflation drive up their prices. Sharing Google’s street view from 2009, where their prices are exactly the same.

TitleDeals Stuck in Time
Agency
Campaign Deals Stuck in Time
Advertiser McDonald's
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
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