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1
MullenLowe MENA initiative - Fixing the bIAs
A moving activation from MullenLowe MENA aiming to fix the bias in AI, break gender barriers in professions and promote inclusivity!
| Title | Fixing the bIAs |
| Agency | MullenLowe MENA |
| Campaign | Fixing the bIAs |
| Advertiser | MullenLowe MENA |
| Brand | MullenLowe MENA initiative |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| More Information | Subscribers Only |
| Chief Executive Officer (CEO) | M...ir Ha.....he Subscribers Only |
| Creative Director / Head of Art | P...na M...a Subscribers Only |
2
McDonald's - Donation Wallpaper
Art with a cause! McDonald’s partnered with Taiwanese artists to create a line of digital wallpapers including a barcode that donates your digital receipts in real-time to Ronald McDonald Charities.
| Title | Donation Wallpaper |
| Agency | Leo Burnett Taiwan |
| Campaign | Donation Wallpaper |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Partner | ..n Y..g Subscribers Only |
| Creative Director | P...is C..u Subscribers Only |
| Associate Creative Director | K...i .o Subscribers Only |
| Copywriter | D...d H...g Subscribers Only |
| Vice President (VP) | R..y S..n Subscribers Only |
| Account Director | B...y Y..g Subscribers Only |
| Account Director | N...le ..n Subscribers Only |
| Account Executive | P...y W..g Subscribers Only |
| Strategy Director | R...r H..g Subscribers Only |
| Strategist | L..y ..o Subscribers Only |
| Agency Producer | E...s ..o Subscribers Only |
3
Coca-Cola - Real Magic
Grab a coke from the 'Girl with a Pearl Earring' at Sao Paulo's airport! Feels like Real magic.
| Title | Real Magic |
| Agency | DAVID |
| Campaign | Real Magic |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Managing Partner | P...ho C...is Subscribers Only |
| Global Chief Creative Officer | P...ho C...is Subscribers Only |
| Managing Director | R....do Ho....er Subscribers Only |
| Chief Creative Officer | R...el D...to Subscribers Only |
| Group Creative Director | Al.....ro J..i Subscribers Only |
| Head of Production | B...da Mo....on F..l Subscribers Only |
| Group Account Director | R...el Gi....no Subscribers Only |
| Chief Operating Officer (COO) | S...ia P...co Subscribers Only |
| Art Director | S...i Wa......shi Subscribers Only |
| Copywriter | T...as N...i Subscribers Only |
| Agency Producer | N....ha Lo......tch Subscribers Only |
| Business Affairs Manager | B....ra K....is Subscribers Only |
| Business Affairs Manager | Ca....na P..�a Subscribers Only |
| Account Manager | Ca....na V...a Subscribers Only |
| Account Supervisor | A...ia Ta....ra Subscribers Only |
| Account Executive | Pa....ia Me....dez Subscribers Only |
| Chief Strategy Officer | P...a V...re Subscribers Only |
| Strategist | V....sa A...al Subscribers Only |
| Director of Innovation | T..i Fe....ra Subscribers Only |
| PR Director | S...ra A...o Subscribers Only |
4
LSO - Strung Together
Superunion
Mesmerizing strings capture the intense movement of the LSO’s orchestra through digital motion in this spot from Superunion.
| Title | Strung Together |
| Agency | Superunion |
| Campaign | Strung Together |
| Advertiser | London Symphony Orchestra |
| Brand | LSO |
| Posted | March 2023 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Head of Marketing | F...a Di....le Subscribers Only |
| Executive Creative Director | S...rt R....rd Subscribers Only |
| Mid-weight Designer | A..m T...le Subscribers Only |
| Account Manager | L....ay B..t Subscribers Only |
| Client Partner | S....ne N..l Subscribers Only |
| Design and Motion Practice | .K t..m Subscribers Only |
| Creative Director | L...s V...r Subscribers Only |
| Creative Director | A...a S...u Subscribers Only |
| 3D Artist | Q..m A..t H....rt Subscribers Only |
| 3D Artist | S....rd Lu....io Subscribers Only |
| Producer | Y...ka C....an Subscribers Only |
5
McDonald's - McDonald’s the perfect fried chicken by AI
Ever asked AI what the perfect fried chicken tastes like? Check out McDonald's and Leo Burnett Thailand's results on the matter below!
| Title | McDonald’s the perfect fried chicken by AI |
| Agency | The Leo Burnett Group Thailand |
| Campaign | McDonald’s the perfect fried chicken by AI |
| Advertiser | McThai |
| Brand | McDonald's |
| Posted | March 2023 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Chief Creative Officer | S...at Tr.....kun Subscribers Only |
| Executive Creative Director | Ar....at Ju.....tip Subscribers Only |
| Art Director | S...at Tr.....kun Subscribers Only |
| Art Director | Ta.....rn Sa.....pak Subscribers Only |
| Group Creative Director | S..n Kha.......karn Subscribers Only |
| Account Management Director | Yo.....rn Nu......pol Subscribers Only |
| Account Manager | P....ee Pup......non Subscribers Only |
| Account Executive | M....in Sa....at Subscribers Only |
| Agency Producer | Ka.....rn Si.....ee Subscribers Only |
| Strategic Planning Director | Nu....ol Yam.......akul Subscribers Only |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, United States
