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Best Production Directors
The best advertisements of the top directors and production companies worldwide.

Best Production Directors and Editors

1

Nicolai Fuglsig - Steal the Spotlight
MJZ

This spot out of MJZ, directed by Nicolai Fuglsig, employs creative use of lighting in the area surrounding the road to highlight the Gensis GV80.

TitleSteal the Spotlight
Agency
Campaign Steal the Spotlight
Advertiser Genesis
Brand Genesis GV80
PostedMay 2024
Business Sector Automotive
Media Type Television
Length
Director
Director of photography
Production Company
2

Fredrik Bond - The Revolution (French)

In promotion of the Citroën ë-C3, Very Content plays on Marie Antoinette and the French Revolution. Director Fredrik Bond creating a chaotic feel through quick moving shots and explosive post-production.

TitleThe Revolution (French)
Title (original language)La Révolution
Agency
Campaign The Revolution
Advertiser Citroën
Brand Citroën ë-C3
Date of First Broadcast/Publication 2024 / 6
Business Sector Cars
Tagline Electric is no longer for the elite
Tagline (original language) La révolution a commencé
Story In a whimsical, epic campaign directed by iconic director Fredrik Bond, a daring group of rebels crashes an ultra-lavish garden party to seize a fleet of ë-C3s from a crowd of wig-wearing, cake-eating elites. Against the backdrop of David Bowie’s "Suffragette City," the rebels navigate a series of absurd security measures – polo players, a barrage of golf balls, and a haphazardly tossed tennis net – as the elites desperately try to keep electric cars out of the hands of the masses.
Philosophy (original language) Depuis toujours, les voitures électriques sont exclusivement réservées aux ultra-riches ou aux plus fervents défenseurs de la cause écologique, coûtant beaucoup trop cher pour la majorité des gens ordinaires. À 23,300€ (ou 99€/mois), ë-C3 révolutionne le marché : la mobilité électrique est enfin accessible à tout le monde. C’est un véritable changement de paradigme.
 
Dans un film épique et extravagant dirigé par le réalisateur iconique Fredrik Bond, un groupe de rebelles audacieux s’invite à une garden party dans un château somptueux, pour y dérober 3 ë-C3 appartenant à une bande de nobles qui portent des perruques et se goinfrent de gâteaux. Au son de « Suffragette City » par David Bowie, une folle course poursuite s’engage, entre ces nobles qui tentent désespérément d’empêcher le peuple de s’emparer des voitures électriques, et les rebelles qui doivent pour s’échapper esquiver tous les pièges absurdes qui leur sont tendus : des joueurs de polo à leurs trousses, des golfeurs qui les prennent pour cible, ou encore un filet de tennis jeté sur eux comme un filet de pêche.
 
Conçue par BETC et produite par LaPac en partenariat avec Stink Paris, cette dernière campagne permet de renouer avec l’ADN publicitaire ultra créatif et irrévérencieux de Citroën. D’une campagne avant-gardiste avec Jean-Paul Goude et Grace Jones à l’illumination de la Tour Eiffel, la marque a toujours voulu surprendre et étonner son public. La campagne ë-C3 s’affirme fièrement comme de la même lignée.
 
Ce film de 80 secondes est accompagné d’une série de vidéos de 15 secondes tout aussi extravagantes, dans lesquelles les rebelles pourchassent et se moquent des nobles avec l’aide de leurs ë-C3 tout équipées. Ces vidéos mettent en avant les caractéristiques du nouveau véhicule, son confort incomparable (une première pour le segment des citadines), sa production en Europe, sans aucun compromis sur le design ou la technologie embarquée.  La campagne se compose également de volets prints, radio et social média.
Media Type Television
Length
Market Hungary
Soundtrack David Bowie « SUFFRAGETTE CITY »
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
President
Account Management
Account Management
Account Management
Account Management
Account Management
Executive Creative Director
Creative Director
Copywriter
Art Director
Designer
Traffic Creative
Creative Producer
Post Production
Strategic Planner
Strategic Planner
Production Company
Production Company
Director
Executive Producer
Executive Producer
Producer
Line Producer
Director of Photography (DOP)
Production Designer
Wardrobe / Stylist
1st AD
Production Service Company
Post-production Producer
Editor
Colorist
Colorist
Colorization
Music Supervision
Music Edition
Music Edition
Music Edition
Music Composer
3

Henry Scholfield - On the Road and Beyond

Director Henry Scholfield utilizes a continuous shot and creative animation in this ad produced by Wanda Paris in promotion of Michelin.

TitleOn the Road and Beyond
Agency
Campaign On the Road and Beyond
Advertiser Michelin
Brand Michelin
Date of First Broadcast/Publication 2024 / 5
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Motion for life
Philosophy (original language) Si vous pensez que Michelin ne créé que des pneus, on vous conseille de jeter un œil à la nouvelle campagne mondiale de la marque.
 
Michelin a choisi de nous embarquer « On the road and (far) beyond”, dans un voyage qui met en lumière l’esprit d’innovation de la marque.
 
Pensée comme un mouvement continu, la campagne commence sur la route et dans le pneumatique et se poursuit vers des domaines toujours plus variés et extraordinaires.
Le “code blanc”, hommage à Bibendum dont il reprend les formes et les lignes, véritable signature de la marque, nous signale sa présence tout au long du voyage : du pneu de voiture jusqu’à une gigantesque voile de navire, les roues d’un véhicule spatiale ou bien les pneus de motos électriques !
 
La mise en scène s’appuie sur une forme spectaculaire ; le talent du réalisateur Henry Scholfield donne vie à cet esprit singulier via un équilibre soigné entre plans très cinématographiques et la « tech touch » de la 3D. En résulte une véritable épopée qui n’en finit pas de nous surprendre et de nous emmener toujours plus loin. 
 
Michelin a voulu cette campagne dynamique mais aussi résolument tournée vers un futur optimiste, ancrée dans le réel avec pour volonté d’améliorer le quotidien. Celle-ci vient alimenter la plateforme stratégique « Motion For Life », parce que la promesse d’une meilleure vie en mouvement est plus que jamais celle de la marque, une marque sur laquelle on peut avoir confiance sur la route mais aussi bien au-delà..
 
Cette campagne mondiale sera révélée en Europe et en premier lieu en France le 13 mai prochain puis dans 9 pays à travers le monde notamment aux US, au Canada et au Brésil, mais aussi en Asie avec la Chine, la Thaïlande, la Malaisie et le Vietnam.
Media Type Television
Length
Market Canada, United States, Brazil, China, Malaysia, Thailand, Vietnam
Advertising Manager
Advertising Manager
Advertising Manager
Associate Director
Account Management
Account Management
Account Management
Account Management
President & Chief Creative Officer
Executive Creative Director
Art Director
Art Director Assistant
Copywriter
Music / Sound Design GUM
Strategic Planner
Agency Producer
Production Company
Director
Producer
Director of Production
Director of Photography (DOP)
Post Production
Post-production Producer
VFX Supervisor
Production Service Company
Production Service Company
Art Director
Copywriter
Art Buyer
Print Producer
4

Eliot Rausch - Bitte Let's Celebrate What Brings Us Together

Bitburger Beer goes great with football in pubs and beer gardens, along with a number of other settings. Director Eliot Rausch takes us through these settings in a natural looking live shooting style, with the help of Stink Films.

TitleBitte Let's Celebrate What Brings Us Together
Agency
Campaign Bitte Let's Celebrate What Brings Us Together
Advertiser Bitburger Brauerei TH. SImon GmbH
Brand Bitburger
Date of First Broadcast/Publication 2024 / 5
Business Sector Beers, Ciders, Lagers
Philosophy Football has the power to connect people. With the claim Bitte Let's Celebrate What Brings Us Together, Bitburger and Serviceplan are taking viewers on a journey through football-loving Germany. In pubs and gardens, but also in living rooms, restaurant kitchens, workshops, mobile homes and market squares, football is celebrated together. Communal and genuine emotions - this is what the Bitburger EURO24TM campaign film shows in authentic and honest images. What makes the film special? All the protagonists shown are real football fans, not actors. A rousing ‘cabin speech’ accompanies the film and calls for the celebration of a united football festival. Within the campaign, the ‘Bitte’ (meaning please in English) is the visual and textual anchor of the communication and introduces the new brand platform, where it’ makes everything possible. As the official national beer of UEFA EURO 2024TM in Germany, Bitburger is launching a major campaign in the run-up to the EURO24TM. The film is the first major highlight of the campaign. It will be accompanied by (D)OOH motifs celebrating small summer football moments and endearing characteristics of German fan culture. Further campaigns are planned for the coming weeks and during UEFA EURO 2024TM. Serviceplan in Hamburg and Munich is responsible for the strategy, concept, and creation of the campaign. Serviceplan won a multi-stage pitch in October 2023 and has since been responsible for the brewery group's communicative brand portfolio strategy and for the creative campaign communication of the Bitburger and Köstritzer brands. Future Marketing, the Serviceplan Group's consulting service within the Plan.Net Group, is largely responsible for the digital transformation of the Bitburger Brewery Group. The focus here is on designing and implementing innovative digital experience strategies that are optimized through integrated journey management and the use of data-driven marketing. A key component is the Bitburger app as a user-centric touchpoint and central data hub within the new MarTech ecosystem - for an individual approach and consistently personalized brand and product experiences along the entire customer journey. Serviceplan Activation in Frankfurt is responsible for all POS marketing strategies for the Bitburger Brewery Group. A current highlight is the creative design of the European Championship competition for retailers and restaurants via the Bitburger app. An activation mechanism specially developed for the brewery group was used for this.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Managing Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Head of Production
Account Director
Senior Account Manager
Account Manager
Account Manager
Production Company
Director
Director of Photography (DOP)
Executive Producer
Producer
Producer
Journalist
Research
Photographer
Art Department & Styling
Art Department & Styling
Post-production Producer
Editor
Editor
Editor
Editor
Color Grade Artist
Post Production
Music / Sound Design
Voice Over Casting
5

thirtytwo - Only O2/Roaming

Anonymous Content and directing duo thirtytwo, made up of Dylan Southern and Will Lovelace, show viewers how having O2 unlimited roaming through the EU can help you relax on holiday.

TitleOnly O2/Roaming
Agency
Campaign Only O2/Roaming
Advertiser Telefónica
Brand O2
Date of First Broadcast/Publication 2024 / 5
Business Sector Telecommunications Services
Story The second phase of the Only O2 campaign series, Only O2/Roaming switches focus from the rewards and experiences available on Priority to O2’s inclusive EU Roaming offering, demonstrating the benefits of being an O2 customer through Bubl and a real-life family enjoying an unforgettable and carefree holiday - without the worry of roaming charges. Working with the same director and mirroring the visual approach of the previous campaign, the new creative highlights spontaneous and authentic moments from a European road trip and draws on instances where holidaymakers would use their phone without having to think about it. The 60” AV follows Bubl and the family as they navigate their way around Italy and Greece; checking directions, looking up idyllic sunset spots, finding language tips to communicate with locals and staying in touch with friends and family back home - all thanks to inclusive EU roaming on O2. With this year expected to be the busiest ever for travel, the campaign aims to evoke the feelings of spontaneity and freedom that O2 customers can enjoy, with no need to worry about unwanted roaming charges or when they’ll find WiFi. Through its customer-first offering, O2 customers could save around £100 in roaming fees during a two-week holiday in Europe*, helping them to squeeze even more out of unmissable holiday moments. VCCP’s global content creation studio Girl&Bear once again worked with director duo thirtytwo and Anonymous Content on the new ‘Roaming’ film. Creative digital agency Bernadette also worked across the integrated campaign to bring digital, social and online elements to life.
Media Type Television
Length
Advertising Agency
Production Company
Marketing
Marketing Director
Executive Creative Director
Executive Creative Director
Deputy Executive Creative Director
Creative Team
Creative Team
Creative Team
Senior Producer
Business Director
Account Director
Planning Director
Director
Executive Producer
Producer
Production Manager
Director of Photography (DOP)
Post
Post Production
Post Production
Special Effects / VFX
Producer
Audio Post
Sound Engineer
Producer
Music Supervision
Post
Post
Production
Production
Studio Manager
Designer
Retoucher
Retoucher
Creative Producer
Photographer
Digital Agency
Digital Producer
Digital Design
Director of Advertising
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Planner
Editor
Producer
Colorist
Studio Manager
Artworker
Design Director
Integrated Creative Director
Creative Producer
Photographer Assistant
Digital Design Director
Client Business Director
Agency Account Manager
Digital Account Director
Agency Account Manager
Partnerships Director
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