TOP5
TOP
5
The best advertising campaigns in the beverages sector from around the world this month.
The best drink advertisements and campaigns from all over the world.

Best campaigns this month in the beverages category.

1

Oatly - An Ad In An Ad In An Ad
Oatly Department of Mind Control

Brilliant execution from Oatly's in-house creative team that slightly mocks campaign planning! A D&AD wood pencil winner in the Integrated category.

TitleAn Ad In An Ad In An Ad
Agency
Campaign An Ad In An Ad In An Ad
Advertiser Oatly
Brand Oatly

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PostedJune 2022
Business SectorSubscribers Only
Media Type Web Film
Length
2

Ribena - The 'royal' balcony
BBH

Ribena's new campaign, Chin Up, celebrates life's awkward moments. This ambient activation coincided with the Queen's jubilee in London and stars Harry and Meghan lookalikes on their own private balcony. Creative from BBH.

TitleThe 'royal' balcony
Agency
Campaign The 'royal' balcony
Advertiser Suntory
Brand Ribena

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Ambient
Advertising Manager B....et H...t Subscribers Only
Advertising Manager Ch.....te F...k Subscribers Only
Executive Creative Director H...n R...es Subscribers Only
Creative Director ..m M...a Subscribers Only
Creative Director K...on ..e Subscribers Only
Designer Ch.....an Kol......ski Subscribers Only
Planner N..i J...s Subscribers Only
Planner J..s G....ck Subscribers Only
Business Leader S...h Ro.....es Subscribers Only
Senior Account Director B...a Be.....tti Subscribers Only
Account Manager E..a Mc.....las Subscribers Only
Account Executive I..y C....tt Subscribers Only
Agency Producer P...a W...e Subscribers Only
Build Agency .e m..e s...f h...en Subscribers Only
Photographer J..f M...e Subscribers Only
PR Agency ..e A....my Subscribers Only
Talent Da....le B...ne Subscribers Only
Talent R..s Wh....ck Subscribers Only
3

Coca-Cola - The Conductor

Branded content music video film from BETC for Coca Cola. Soundtrack is Queen's 'It's a kinda Magic' celebrating the universal magic of Coca Cola.

TitleThe Conductor
Agency
Campaign Real Magic
Advertiser Coca-Cola Company
Brand Coca-Cola
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Media Type Branded Content
Length
Soundtrack ‘A Kind of Magic’ Queen remake
More Information https://www.youtube.com/watch?v=I6HrKKMzk-0
Production Company
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Production Company
Director
4

Nescafé - The Unattainable Cup of Coffee

Interesting and unique ad for Nescafe in Egypt, marking the start of Eid, that doesn't show the brand or product until the end frame. Keeps the viewer curious about the story until the reveal, and it is not disappointing! Creative from FP7 in Cairo.

TitleThe Unattainable Cup of Coffee
Agency
Campaign The Unattainable Cup of Coffee
Advertiser Nescafé
Brand Nescafé

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television
Length
MarketSubscribers Only
5

a2 Milk - Catfish

More memorable and humorous work from Zulu Alpha Kilo in Canada. This time a video campaign for a2 Milk, with a strong catfishing theme!

TitleCatfish
Agency
Campaign Catfish
Advertiser a2 Milk
Brand a2 Milk

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Chief Creative Officer ..k M...eh Subscribers Only
Executive Creative Director B...n M...ay Subscribers Only
Head of Design St.....ie Y..g Subscribers Only
Creative Director/ art director K...n S..o Subscribers Only
Associate Creative Director/Copywriter R..n K...c Subscribers Only
Art Director L...ed He.....ez Subscribers Only
Art Director ..n S...ey Subscribers Only
Art Director J...n H..l Subscribers Only
Copywriter L...a B...ar Subscribers Only
Copywriter G...ld K...er Subscribers Only
Copywriter D...d R..s Subscribers Only
Design Director D...n D...ic Subscribers Only
Designer K...n S..o Subscribers Only
Designer J....an C..u Subscribers Only
Account Management D...d Tr....ay Subscribers Only
Account Management Sa....ha T..g Subscribers Only
Planning Team H....er S...l Subscribers Only
Planning Team Sh....gh Fa....ly Subscribers Only
Director of Integrated Production ..a St.....ka Subscribers Only
Agency Producer R..a S..e Subscribers Only
Agency Producer L...a Du.....ky Subscribers Only
Agency Producer ..m L...h Subscribers Only
Advertising Manager Da....le P....on Subscribers Only
Advertising Manager U...la K...n Subscribers Only
Advertising Manager L....ey S....on Subscribers Only
Media Agency Zen........edia C...da I... Subscribers Only
Media Planner S...e W...e Subscribers Only
Media Planner R...e N...on Subscribers Only
Media Planner S..n O'.....ll Subscribers Only
Production Company ..y F...s Subscribers Only
Director Z....ry J....on Subscribers Only
Executive Producer M...us T...li Subscribers Only
Line Producer A...an C...ng Subscribers Only
Director of Photography (DOP) A...e P....ar Subscribers Only
Editing Company Z....ot Subscribers Only
Executive Producer ..m E...s Subscribers Only
Head of Production A..m P...er Subscribers Only
Post-production Producer S...h D...s Subscribers Only
Editor B...n N..n Subscribers Only
Sound Designer N..h M...eh Subscribers Only
Motion Designer M..t Gr.....od Subscribers Only
Studio Editor J...s G....m⁣ Subscribers Only
Studio Team Je....te D...es Subscribers Only
Studio Team J...y Mc....en Subscribers Only
Studio Team M..a Lu....ch Subscribers Only
Studio Team As....gh O....en Subscribers Only
Developer K..e C....ns Subscribers Only
Transfer ..e V...ty Subscribers Only
Colorist A...ew E....th Subscribers Only
Executive Producer St.....ie Pe.....ton Subscribers Only
Executive Producer K...e O...er Subscribers Only
Online Artist ..n Ma....es Subscribers Only
VFX Artist ..n Ma....es Subscribers Only
Audio Post Production ..O A...o Subscribers Only
Audio Director H...y K...an Subscribers Only
Engineer ..o H...s Subscribers Only
Producer H...y K...an Subscribers Only
Executive Producer J..e H...h Subscribers Only
EDITOR'S PICK
+1

Sprite - Heat Happens
Ogilvy Hong Kong

Our +1 this issue is a case study from Ogilvy in Hong Kong for Sprite. The problem was how to grow a brand that consumers think of as a summer time drink. Leaning into 'heat' the agency repositioned Sprite as relief in heated situations.

TitleHeat Happens
Agency
Campaign Heat Happens
Advertiser The Coca-Cola Company
Brand Sprite
PostedJune 2022
Business Sector Soft Drinks, Tonics
Story Sprite moves beyond from physical heat in their campaign Heat Happens.
Media Type Web Film
Length
Agency
Agency
Regional Chief Creative Officer
Creative Director
Photographer
Advertising Manager
Editor
Chief Creative Officer
Director
Chief Executive Officer (CEO)
Creative Director
Executive Creative Director
Head of TV
Associate Creative Director
Executive Producer
Global Client Lead
Producer
Director of Photography (DOP)
Music Composer
Executive Creative Director
Senior Art Director
Senior Copywriter
Associate Creative Director
Associate Creative Director
Chief Strategy Officer
Senior Account Director
Group Account Director
Agency Producer
Advertising Manager
Advertising Manager
Advertising Manager
Producer
Advertising Manager
Advertising Manager
Program Director
Project Director
Senior Project Manager
Assistant Editor
Music
Production Company
Post Production
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