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The week's Top5 marketing campaigns
1
The National Lottery - Pockets
La loterie anglaise nous emmène à travers son histoire via celle d'un couple gay qui joue.
| Title | Pockets |
| Agency | adam&eveDDB |
| Campaign | Pockets |
| Advertiser | Camelot Group |
| Brand | The National Lottery |
| Date of First Broadcast/Publication | |
| Business Sector | Lottery & Gambling |
| Media Type | Television |
| Length | |
| VFX Company | Framestore |
| Editing Company | Whitehouse Post |
| Post Production | Framestore |
| Director | Tom Hooper |
| Production Company | Smuggler |
| Executive Producer | Lucy Kelly |
| Assistant Director | Ben Gill |
| Assistant Director | Chris Mears |
| Director of Photography (DOP) | Steve Annis |
| Camera Assistant | Thomas NICHOLSON |
| Editor | Russell Icke |
| Assistant Editor | Steven Waltham |
| Music/Sound Production | SIREN |
| Executive Creative Director | Ben Tollett |
| Chief Creative Officer | Richard Brim |
| Creative Director | Matt Fitch |
| Creative Director | Mark Lewis |
| Agency Producer | Panos Louca |
| Agency Producer | Gabby Vicente |
| Chief Executive Officer (CEO) | Tammy Einav |
| Managing Partner | Sam LeCoeur |
| Business Director | Fay Taylor |
2
Love Not War - Break up with Your Shower Head
Dude
| Title | Break up with Your Shower Head |
| Agency | Dude |
| Campaign | Break up with Your Shower Head |
| Advertiser | Love Not War |
| Brand | Love Not War |
| Date of First Broadcast/Publication | |
| Business Sector | Others |
| Media Type | Social Media |
| Length | |
| PR Agency | Little Leaf |
| Creative | Vic D’Andrea |
| Advertising Manager | Will Ranscombe |
3
The North Face - Global Warming Series
Une collection pour vos aventures extérieures, dans un futur inhabitable que the North Face espère jamais avoir à lancer
| Title | Global Warming Series |
| Agency | Wunderman Thompson |
| Campaign | Global Warming Series |
| Advertiser | The North Face |
| Brand | The North Face |
| Date of First Broadcast/Publication | |
| Business Sector | Apparel, Fashion & Footwear |
| Story | With the information gathered and high hopes, in-house North Face Fashion Designers and Engineers created clothes meant to protect us in 3 different extreme climates: Extreme Heat, Extreme Cold, and Flood. To join the current fight against climate change, we released a limited edition of 2050 NFTs in the Metaverse, where each item was sold to raise funds and donate to NGO Pro Natura Mexico. |
| Philosophy | By analyzing scientific data such as historical Greenhouse Effects, temperature levels projection, and the use of artificial intelligence, we created a cloth line to explore an uninhabitable planet that awaits us, raise awareness of current environmental issues, and raise funds to fight climate change. |
| Problem | The North Face has always invited us to explore the world and protect it by manufacturing long-lasting clothes made from recycled material… but this initiative is not enough. This modern and industrialized world has led to an uncontrolled increase in the planet’s temperature which has experts wondering about a positive outcome and bright future for us and for the whole of humanity. What will happen in the coming years if we do not stop the fast-fashion industry and change our consumption habits? |
| Media Type | Web Film |
| Length | |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Chief Client Officer | Adriana Veytia |
| Head of Production | Giordo Ganem |
| Marketing Manager | Sarahí Arroyo |
| Regional Chief Creative Officer | Daniel Minaker |
| Regional Chief Creative Officer | Sebastián “Patán” Tarazaga |
| Chief Executive Officer (CEO) | Agustín Rodriguez Peña |
| Chief Creative Officer | OMAR FABIAN JIMENEZ |
| Executive Creative Director | Jonathan McVinish |
| Creative Director | Enrique Ramirez Santillán |
| Creative Director | Jesus Gonzalez |
| Associate Creative Director | Carlos Ferrario |
| Production Company | Feelmaking |
4
Thatchers - Pint-Sized Perfection
Jolie animation, même si tout est dans la pomme.
| Title | Pint-Sized Perfection |
| Agency | Bray Leino London |
| Campaign | Pint-Sized Perfection |
| Advertiser | Thatchers Cider Company |
| Brand | Thatchers |
| Posted | June 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Production Company | Aardman Animations, Ltd. |
| Director | Will Studd |
| Producer | Danny Gallagher |
5
Smyle - The cleanest billboard of the Netherlands
Une affiche éphémère et propre pour un produit qui ne pollue pas.
| Title | The cleanest billboard of the Netherlands |
| Agency | Fitzroy |
| Campaign | The cleanest billboard of the Netherlands |
| Advertiser | Smyle |
| Brand | Smyle |
| Date of First Broadcast/Publication | |
| Business Sector | Oral Hygiene |
| Philosophy | Dental care manufacturer Smyle has collabed with Tim Hoekstra to create a plastic free ad for Smyle’s toothpaste tablets. Hoekstra is one of the most famous beach sand artists of the Netherlands and is known as an artist who is engaged with the environment and is concerned about the pollution of the earth. This unique project was done on the beach of IJmuiden and covered 30 x 40 m2 of sand. The creative gives attention to sustainability and eco-friendliness on International Plastic Free Day. The fact that the ad gets washed away by the sea, without leaving anything behind on the beach, is something extraordinary.The temporality of the ad in the sand emphasizes the need for sustainable alternatives for plastic and that now is the time for action. The idea and film are created and produced by ad agency Fitzroy from Amsterdam. Mischa Schreuder, creative partner at Fitzroy, is very concerned about waste and sustainability. “When we met with Smyle, we immediately felt a connection. At Fitzroy we aim for communication that contributes to nature and environment and Smyle does this day in day out with their plastic free toothpaste. Smyle makes toothpaste tablets that are not contained in plastic tubes, without any microplastics in the toothpaste itself. It is a pure product that we enjoy to help further with their mission for a plastic free world…and it is also healthy for your teeth. This is only the start of our collaboration and there is way more to come.” |
| Media Type | Outdoor/Out of Home |
| Length | |
| Creative Partner | Mischa Schreuder |
| Artist | Hoekstra |
