TOP5
TOP
5
Best ads of the week
The best ads and advertising campaigns of the week worldwide.

This week's Top5 marketing campaigns

1

Havas - Just Like Me

Just Like Me ...

TitleJust Like Me
Agency
Campaign Just Like Me
Advertiser Havas
Brand Havas
PostedJune 2022
Business Sector Advertising Agencies
Media Type Web Film
Length
2

Create Not Hate - Racist Dog 5

Si les chiens étaient racistes ...

TitleRacist Dog 5
Agency
Campaign Racism is Ridiculous
Advertiser Create Not Hate
Brand Create Not Hate
PostedJune 2022
Business Sector Human Rights
Media Type Print
Agency
Media Agency
Agency Contribution
PR Agency
Creative Agency
Agency
Agency Contribution
Youth outreach Merton Council
Mentor
Creative Team
Creative Director
Creative Team
Creative Lead
Mentor
Creative Team
Creative Team
Post Production
Creative Lead
Mentor
Mentor
Creative Team
Creative Team
Creative Team
Media Placement
Concept
Concept
Post Production
Project Manager
Project Manager
Youth Outreach
Youth Outreach
Mentor
Mentor
Mentor
Mentor
Mentor
Media Placement
Media Placement
Idea Creation
Idea Creation
Production Company
Production Company
Post Production
3

The Network to Prevent and Tackle Violence against Women (VIF) - #UnExaminable

La violence envers les femmes ...

Title#UnExaminable
Agency
Campaign #UnExaminable
Advertiser The Network to Prevent and Tackle Violence against Women (VIF)
Brand The Network to Prevent and Tackle Violence against Women (VIF)
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Managing Director
Managing Partner
Production Company
Director of Photography (DOP)
Producer
Line Producer
Post Production Coordinator
Editor
Actor / Celebrity
4

Home - The Home Hotel
Uncle Grey

The Home Hotel

TitleThe Home Hotel
Agency
Campaign The Home Hotel
Advertiser home a/s
Brand Home
Date of First Broadcast/Publication
Business Sector Real Estate
Philosophy Copenhagen-based advertising agency Uncle Grey has created a campaign for Danish real estate business Home which upends the property market by turning homes for sale into temporary hotels where prospective buyers can stay the night. Home has 180 estate agency offices across Denmark and is looking to boost its reputation as the most innovative and customer-centric business in the industry. Working with Uncle Grey, Home decided to shake up the way property viewing works. Most people buy a home on the basis of one or two 10 or 20 minute viewings. But research shows that 82% of buyers have at least one significant regret about their home purchase and many are rushed into buying. Home extended the open house into a try-before-you-buy overnight experience, offering prospective buyers an opportunity to move in before they move in. Home Hotel, a nationwide hotel service was launched, with each of Home’s 180 offices serving as the front desk connecting buyers and sellers. The service was promoted through targeted social posts as well as public relations, Out Of Home advertising and in-store promotion. Uncle Grey, which is part of Grey Group, helped create hotel kits, suitcases filled with hotel items such as slippers, robes, sleeping masks, bed linen and bathroom products. These were placed in the homes for sale to convert them into a hotel experience. Home’s concierge service arranges bookings and provides visitors with a light-hearted atmosphere, using humour to nudge them to use their visit to find out if they want to move in.
Media Type Case Study
Length
Worldwide Chief Creative Officer
Creative Chairman & Chief Strategy Officer
Creative Director
Creative Director
Chief Operating Officer (COO)
Art Director
Art Director
Head of Production Retail
Account Manager
Head of Production
Editor & Colorist
Graphic Designer
Designer
Creative
Strategist
Art Director
5

Renault - Papa Nicol, the story lives on

Papa Nicol ...

TitlePapa Nicol, the story lives on
Agency
Campaign Papa Nicole
Advertiser Renault
Brand Renault
PostedJune 2022
Business Sector Automotive
Story Over 30 years after the iconic campaign first aired, Publicis•Poke has reinvented the Renault ‘Papa, Nicole’ campaign with real-life stories exploring the issues faced by modern day fathers and daughters for Father’s Day. In a unique twist, this new ad features three Nicoles named after Renault’s famous protagonist.
Media Type Web Film
Length
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Women in Games - #Genderswap (anglais)

Les jeux virtuels ...

Title#Genderswap
Title (original language)#Genderswap (anglais)
Agency
Campaign Gender Swap
Advertiser Women in Games
Brand Women in Games

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Advertising Manager M....ne F....ze Subscribers Only
Advertising Manager L...se G...ni Subscribers Only
Advertising Manager Vi....ia C....er Subscribers Only
Account Management Ca.....ne E...IN Subscribers Only
Executive Creative Director St....ane Xi....as Subscribers Only
Creative Director A...ud As.....ne Subscribers Only
Creative Director Be....in Le.....on Subscribers Only
Art Director M...e G...in Subscribers Only
Associate Art Director C....ne C....un Subscribers Only
Copywriter Ma....eu Bo....ot Subscribers Only
Creative technologist L...el S....zy Subscribers Only
Creative Consultant Subscribers Only
Producer F...y P....er Subscribers Only
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