TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 20, 2019

1

Bianco - The Lift

C'est une histoire de séduction.

TitleThe Lift
BriefOverthinking has taken hold of our heads. We analyse, ruminate and fret. Footwear brand Bianco wanted to challenge this trend, hence its campaign “Step out of your head”. In the short film at the core of the campaign, a man and a woman regularly find themselves standing together in the lift at their work building. But while their subtitled thoughts reveal that they are deeply attracted to one another, they never say a thing. Their "overthinking" leads to a tragic ending, as the woman steps out of the man's life forever. If only they'd stepped out of their heads instead.
Agency
Campaign Step out of Your Head
Advertiser Bianco
Brand Bianco

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Web Film
Length
SoundtrackSubscribers Only
More InformationSubscribers Only
Agency Producer An.....tte L..d Subscribers Only
Production Company Producer M...a L...se O....en Subscribers Only
Editor C...a L...e Subscribers Only
Creative Director T...as Ho....nn Subscribers Only
Copywriter M....as T...s Subscribers Only
Art Director ..a Fl.....rd Subscribers Only
Art Director A..a K....ne W....ad Subscribers Only
Production Company ..w L..d Subscribers Only
Director D...el Kra.......bsen Subscribers Only
Director of Photography (DOP) J...er Sp....ng Subscribers Only
2

DFS - Welcome in Spring

Ménage et aménagement de printemps.

TitleWelcome in Spring
Agency
Campaign Welcome in Spring
Advertiser DFS
Brand DFS

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Sound Design Company
Art Director .o Je....tt Subscribers Only
Copywriter G...a G...in Subscribers Only
Creative Director ..n Mi....ll Subscribers Only
Creative Director D...yl G...ge Subscribers Only
Business Director S...h K...es Subscribers Only
Agency Producer E..a Ro.....ge Subscribers Only
Director Ma.....na O....ka Subscribers Only
Production Company A....an Subscribers Only
Producer N..k M...er Subscribers Only
Editor ..n P..k Subscribers Only
Editor ..n H....ry Subscribers Only
Post Production A....an Subscribers Only
Sound Design Company A....an Subscribers Only
Director of Photography (DOP) S...n J...bs Subscribers Only
Music Research Th....re m...c Subscribers Only
Media Buy Me....om Subscribers Only
3

CRAC Foundation - Blind Interviews

Après le CV anonyme, l'entretien à l'aveugle.

TitleBlind Interviews
Agency
Campaign Blind Interviews
Advertiser Centro de Rehabilitación Visual Integral
Brand CRAC Foundation

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Length
Communications Director Ca....na E....an Re....nd Subscribers Only
VP Creative S...el E....da Subscribers Only
Chief Creative Officer Al.....ro Be....ez Subscribers Only
Creative Director An....on Q....ga Subscribers Only
Creative Director J..n Af....or Subscribers Only
Copywriter St.....ie Ca....ón Subscribers Only
Copywriter J..n M...es Subscribers Only
Art Director M...�a Fe....da H....go Subscribers Only
Art Director Se.....án Z....ga Subscribers Only
Account Manager A...es J....ez Subscribers Only
Account Manager L...na H...o Subscribers Only
Account Planner K...n N....ga Subscribers Only
Production Company A...a Subscribers Only
Director J..n R...a Subscribers Only
Post Production B...tá P..t Subscribers Only
Sound Production l...a S...io Subscribers Only
4

Copenhell 2019 - Copenhell. Celebrating 10 Years in Hell

HIGHWAY TO (copen)HELL !!!

TitleCopenhell. Celebrating 10 Years in Hell
Agency
Campaign Copenhell 2019
Advertiser Copenhell
Brand Copenhell 2019

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
ProblemSubscribers Only
Media Type Television
Length
Production Company S...t H....ns Subscribers Only
Director T..e B....er M...ler Subscribers Only
Director of Photography (DOP) N...s Bu.....zer Subscribers Only
Line Producer S...e T...l L...en Subscribers Only
Executive Producer Ch.....an Ju.....en Subscribers Only
Camera Assistant J...n He....us Subscribers Only
Gaffer M...k T...as Subscribers Only
Costume N...a Ro.....ldt Subscribers Only
Make-Up Artist Y...h R�....ker Subscribers Only
VFX Artist T..e B....er M...ler Subscribers Only
Post Production T..e B....er M...ler Subscribers Only
Sound Designer P...ip F...dt Subscribers Only
Production Coordinator ..a Ni....ne Subscribers Only
Production Coordinator K...il Be....ov Subscribers Only
Production Assistant ..n Ka....ne Ø.....aard Subscribers Only
Runner M...in D..l An....en Subscribers Only
Creative Team J...b Pr.....au Subscribers Only
5

Hornbach - So riecht das Frühjahr

Aujourd'hui, on ne pouvait pas le rater. Ca sent le printemps.

TitleIt Smells Like Spring
Title (original language)So riecht das Frühjahr
Agency
Campaign It Smells Like Spring
Advertiser Hornbach. Bau- & Gartenmärkte
Brand Hornbach

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

SNCF Intercités - Gare

A ce prix là, on pourrait croire que c'est de la science-fiction.

TitleTrain Station (French)
Title (original language)Gare
Agency
Campaign Science Fiction
Advertiser SNCF
Brand SNCF Intercités

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Print
Advertising Manager Ca....ne C....ol Subscribers Only
Advertising Manager M....ël C....lès Subscribers Only
Advertising Manager C...é C....rt Subscribers Only
Agency Manager M...na Z...r Subscribers Only
Agency Manager St.....nie D....be Subscribers Only
Agency Manager M....ne P...i Subscribers Only
Executive Creative Director Be....in M....al Subscribers Only
Executive Creative Director F....in Cl....ie Subscribers Only
Copywriter Ti....ée .e M...tre Subscribers Only
Art Director M...e Ca....co Subscribers Only
Art Buyer E...e K...er Subscribers Only
Illustrator W...i G..g Subscribers Only
Illustrator O....er Bo....me Subscribers Only
Strategic Planner C...ic C....on Subscribers Only
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