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Best ads of the week
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 24, 2021

1

En Avant Toute(s) - #GiveThemTheBest

Attention à la perception de la violence... (ACT Responsible #JAO2021)

Title#GiveThemTheBest
BriefEn avant tout (s) (Go Forward Girls) is an association that fights for gender equality and an end to violence against women and LGBTQI + community. In partnership with France Télévisions, EAT asked us to support them for their first televised videoclip, on the occasion of the International Day for the Elimination of Violence against Women.We have staged 2 parent / child duos through 2 spots shot in black and white.The idea was to play on contrasts and different plan values, to highlight inter-generational exchange and emotions. Parents speak in front of the camera, all smiles, about their vision of their daughters' relationship with a friend or boyfriend. In response, they reveal to the audience that their perception is not reality, and that there is suffering and violence.The original music composed by Avant l'Aube highlights this revelation.We finally had the chance to work with 4 particularly talented actors: Olivier Rabourdin, Lula Cotton Frapier, Anne Marivin and Assa Sylla.
Agency
Campaign #GiveThemTheBest
Advertiser En Avant Toute(s)
Brand En Avant Toute(s)

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PostedNovember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Production Company WeS.......pany Subscribers Only
Creative Director R..t Mar.......cine Subscribers Only
Art Director R..t Mar.......cine Subscribers Only
Producer R..t Mar.......cine Subscribers Only
Director B..l B....et Subscribers Only
2

La Licra - Démasquons la peur

Le visage du racisme ordinaire... (ACT Responsible #JAO2021)

TitleDémasquons la peur
Agency
Campaign Démasquons la peur
Advertiser Licra
Brand La Licra

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Président en charge de la création M...o Ve.....lli Subscribers Only
Vice présidente Publicis Conseil Al.....ra E..n Subscribers Only
Art Director C....nt Pa.....er Subscribers Only
Copywriter A....ne Qu....le Subscribers Only
Strategic Planner D...er T....es Subscribers Only
Directrice commerciale G...lle M...an Subscribers Only
Account Supervisor L....nt E..t Subscribers Only
Assistante chef de pub A....lie G...e Subscribers Only
Process Manager C...re D..t Subscribers Only
3

UNESCO - Le prochain normal

L'UNESCO nous invite à nous interroger sur le prochain normal avec des faits avant et pendant la pandémie. (ACT Responsible #JAO2021)

TitleThe Next Normal (French)
Title (original language)Le prochain normal
Agency
Campaign The Next Normal
Advertiser UNESCO
Brand UNESCO

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Production Company
Executive Creative Director Al.....er K....ev Subscribers Only
Art Director M....ël Ja.....in Subscribers Only
Copywriter B...ît O...en Subscribers Only
Account Management V....nt L...at Subscribers Only
Account Management B....et M....eu Subscribers Only
Account Management O....er Gu.....ot Subscribers Only
Strategic Planner C...ic L...ux Subscribers Only
Sound Production S...d M....ne Subscribers Only
Music Producer Q....in MOE.......COZ Subscribers Only
4

Innocence en Danger - La lettre de démotivation 1

Les mots glaçants d'un candidat victime d'abus dans son enfance. (ACT Responsible #JAO2021)

TitleLa lettre de démotivation 1
Agency
Campaign The Letter of Demotivation
Advertiser Innocence en Danger
Brand Innocence en Danger

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Advertising Manager H....ra S....er Subscribers Only
Advertising Manager S...ra Be.....va Subscribers Only
Advertising Manager Is....le Co....nt Subscribers Only
Account Manager L....nt H...B Subscribers Only
Account Manager Ju....te M...L Subscribers Only
Joint ECD L....nt N...n Subscribers Only
Creative Director Jea......ent .y Subscribers Only
Creative Director C...ric Au....et Subscribers Only
Copywriter N....as D...is Subscribers Only
Art Director K....ry ..n Subscribers Only
Art Director A...en M...ot Subscribers Only
Chief Production Officer R....ld K...la Subscribers Only
Head of TV J...ne H...on Subscribers Only
TV Producer / Art Buyer O...na B...ig Subscribers Only
Sound Production Li....re Subscribers Only
5

L'Enfant Bleu - Undercover Avatar

L'avatar de l'Enfant Bleu aide les enfants à exprimer leurs souffrances sur Fortnite. (ACT Responsible #JAO2021)

TitleUndercover Avatar
Agency
Campaign Undercover Avatar
Advertiser L'Enfant Bleu
Brand L'Enfant Bleu

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PostedNovember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Creative Director F....ce Pl.....es Subscribers Only
Art Director ..l Nivi..........aloff Subscribers Only
Copywriter ..l Nivi..........aloff Subscribers Only
Copywriter Q....in C....se Subscribers Only
Art Director Q....in C....se Subscribers Only
Head of Gaming Subscribers Only
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Biocoop - Biocoop en Bourse

C'est bien la seule fois où vous verrez Biocoop entrer en Bourse.

TitleBiocoop en Bourse
Agency
Campaign Biocoop en Bourse
Advertiser Biocoop
Brand Biocoop

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Creative Director Em....el Fra........ugène Subscribers Only
Art Director Subscribers Only
Copywriter L..c A...ia Subscribers Only
Account Director Al.....re P...rd Subscribers Only
Strategic Planning Director En.....an B....au Subscribers Only
Strategic Planner C...re Ro....er Subscribers Only
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