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1
En Avant Toute(s) - #GiveThemTheBest
Attention à la perception de la violence... (ACT Responsible #JAO2021)
| Title | #GiveThemTheBest |
| Brief | En avant tout (s) (Go Forward Girls) is an association that fights for gender equality and an end to violence against women and LGBTQI + community. In partnership with France Télévisions, EAT asked us to support them for their first televised videoclip, on the occasion of the International Day for the Elimination of Violence against Women.We have staged 2 parent / child duos through 2 spots shot in black and white.The idea was to play on contrasts and different plan values, to highlight inter-generational exchange and emotions. Parents speak in front of the camera, all smiles, about their vision of their daughters' relationship with a friend or boyfriend. In response, they reveal to the audience that their perception is not reality, and that there is suffering and violence.The original music composed by Avant l'Aube highlights this revelation.We finally had the chance to work with 4 particularly talented actors: Olivier Rabourdin, Lula Cotton Frapier, Anne Marivin and Assa Sylla. |
| Agency | WeSoundCompany |
| Campaign | #GiveThemTheBest |
| Advertiser | En Avant Toute(s) |
| Brand | En Avant Toute(s) |
| Posted | November 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Production Company | WeS.......pany Subscribers Only |
| Creative Director | R..t Mar.......cine Subscribers Only |
| Art Director | R..t Mar.......cine Subscribers Only |
| Producer | R..t Mar.......cine Subscribers Only |
| Director | B..l B....et Subscribers Only |
2
La Licra - Démasquons la peur
Le visage du racisme ordinaire... (ACT Responsible #JAO2021)
| Title | Démasquons la peur |
| Agency | Publicis Conseil |
| Campaign | Démasquons la peur |
| Advertiser | Licra |
| Brand | La Licra |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Président en charge de la création | M...o Ve.....lli Subscribers Only |
| Vice présidente Publicis Conseil | Al.....ra E..n Subscribers Only |
| Art Director | C....nt Pa.....er Subscribers Only |
| Copywriter | A....ne Qu....le Subscribers Only |
| Strategic Planner | D...er T....es Subscribers Only |
| Directrice commerciale | G...lle M...an Subscribers Only |
| Account Supervisor | L....nt E..t Subscribers Only |
| Assistante chef de pub | A....lie G...e Subscribers Only |
| Process Manager | C...re D..t Subscribers Only |
3
UNESCO - Le prochain normal
L'UNESCO nous invite à nous interroger sur le prochain normal avec des faits avant et pendant la pandémie. (ACT Responsible #JAO2021)
| Title | The Next Normal (French) |
| Title (original language) | Le prochain normal |
| Agency | DDB Paris |
| Campaign | The Next Normal |
| Advertiser | UNESCO |
| Brand | UNESCO |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Soundtrack | Subscribers Only |
| Production Company | DDB Paris |
| Executive Creative Director | Al.....er K....ev Subscribers Only |
| Art Director | M....ël Ja.....in Subscribers Only |
| Copywriter | B...ît O...en Subscribers Only |
| Account Management | V....nt L...at Subscribers Only |
| Account Management | B....et M....eu Subscribers Only |
| Account Management | O....er Gu.....ot Subscribers Only |
| Strategic Planner | C...ic L...ux Subscribers Only |
| Sound Production | S...d M....ne Subscribers Only |
| Music Producer | Q....in MOE.......COZ Subscribers Only |
4
Innocence en Danger - La lettre de démotivation 1
Les mots glaçants d'un candidat victime d'abus dans son enfance. (ACT Responsible #JAO2021)
| Title | La lettre de démotivation 1 |
| Agency | BABEL |
| Campaign | The Letter of Demotivation |
| Advertiser | Innocence en Danger |
| Brand | Innocence en Danger |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Advertising Manager | H....ra S....er Subscribers Only |
| Advertising Manager | S...ra Be.....va Subscribers Only |
| Advertising Manager | Is....le Co....nt Subscribers Only |
| Account Manager | L....nt H...B Subscribers Only |
| Account Manager | Ju....te M...L Subscribers Only |
| Joint ECD | L....nt N...n Subscribers Only |
| Creative Director | Jea......ent .y Subscribers Only |
| Creative Director | C...ric Au....et Subscribers Only |
| Copywriter | N....as D...is Subscribers Only |
| Art Director | K....ry ..n Subscribers Only |
| Art Director | A...en M...ot Subscribers Only |
| Chief Production Officer | R....ld K...la Subscribers Only |
| Head of TV | J...ne H...on Subscribers Only |
| TV Producer / Art Buyer | O...na B...ig Subscribers Only |
| Sound Production | Li....re Subscribers Only |
5
L'Enfant Bleu - Undercover Avatar
L'avatar de l'Enfant Bleu aide les enfants à exprimer leurs souffrances sur Fortnite. (ACT Responsible #JAO2021)
We are sorry, but this ad is not available in the Creative Library
| Title | Undercover Avatar |
| Agency | Havas Sports & Entertainment |
| Campaign | Undercover Avatar |
| Advertiser | L'Enfant Bleu |
| Brand | L'Enfant Bleu |
| Posted | November 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | F....ce Pl.....es Subscribers Only |
| Art Director | ..l Nivi..........aloff Subscribers Only |
| Copywriter | ..l Nivi..........aloff Subscribers Only |
| Copywriter | Q....in C....se Subscribers Only |
| Art Director | Q....in C....se Subscribers Only |
| Head of Gaming | Subscribers Only |
EDITOR'S PICK
en partenariat avec PITCHVILLE
+1
Biocoop - Biocoop en Bourse
C'est bien la seule fois où vous verrez Biocoop entrer en Bourse.
| Title | Biocoop en Bourse |
| Agency | Hungry and Foolish |
| Campaign | Biocoop en Bourse |
| Advertiser | Biocoop |
| Brand | Biocoop |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | Em....el Fra........ugène Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | L..c A...ia Subscribers Only |
| Account Director | Al.....re P...rd Subscribers Only |
| Strategic Planning Director | En.....an B....au Subscribers Only |
| Strategic Planner | C...re Ro....er Subscribers Only |
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